The latest design innovations of Casablanca Bridals’ Fall ’21 bridal collections were beautifully showcased during its first pop up event of the season, held Monday within Kevin and Gloria Lu’s private home in Southern California.
The 2021 season kick-off event also included details about Casablanca’s new In-Stock quick delivery program of ten of its top reordering styles; the extension of its C.A.R.E.S. program of $25 stylist incentives, the introduction of a new stretch lace fabric proprietary to Casablanca, and its unique cut out side shape feature designed to flatter the brides shape and figure.
Select gowns from Amare Couture, Casablanca Bridal, Beloved, and its newest addition Le Blanc were prominently displayed and grouped as collections, enabling attending stores to easily view the gowns close up and in natural light.
“This was a wonderful way to kick off the season,” explained Kevin Lu, Casablanca Bridal CEO, “stores enjoyed seeing and touch the gowns, and we enjoyed the face-to-face in-person interaction… even through face masks!”
With the addition of Le Blanc, Casablanca Bridal now provides gown collections to cover all four primary price points, starting with the lower priced high margin Le Blanc, to popular priced Beloved, to bridge focused Casablanca Bridal, to higher end couture Amare Couture.
“We are excited to launch our new Fall 2021 collections at a series of Pop Up events around the country,” said Kerry Vail, global sales and customer relationship manager for Casablanca Bridal.
“Our valued Southern California retailers enjoyed attending the inaugural event on the beautiful Newport Coast, and especially loved the new, fresh designs, proprietary stretch laces, unique necklines, Casablanca Bridal’s unrivaled bead work and the extraordinary value,” she added.
For a schedule of additional pop up and market events: https://www.vowsmagazine.com/fall-21-market-pop-up-events