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An example of what a designer’s page will look like on The Bridal Council's new site.
An example of what a designer’s page will look like on The Bridal Council's new site.

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The Bridal Council introduces virtual showroom platform

The Bridal Council’s designers have come together to form a unified sales and media platform on Pullquest.net for NY Luxury Bridal Fashion Week in October 2020. The new site, which will go live on October 5, will serve as a centralized virtual platform to feature new collections, allow retailers to place wholesale orders, supply press materials to the media and allow stylists to pull items online.

“We wanted to simplify the virtual showroom experience for our retailers and the media. Working with Pullquest, we have created an easy-to-use site that seamlessly allows the retailers/editors to view designers’ collection images and videos, feature gowns via 360 product photos to show all details, place orders and 'chat' directly with the designer’s Sales Director, and select styles for editorial coverage via the brand’s PR representatives," says Michele Iacovelli, executive director of The Bridal Council.

Users can view, sort and select gowns by silhouette and fabrications, giving the buyer/editor access to hundreds of styles with a click of their mouse, according to Rachel Leonard, editorial director of The Bridal Council.

The Bridal Council’s designers were among the first fashion sectors to adapt to the usage of digital platforms to present their collections in March 2020 as the pandemic began to take hold in the U.S.

The Bridal Council formed a technology committee who interviewed a group of technology providers to help the designers create their platform. The designers selected LA-based Pullquest to form a strategic partnership.

Pullquest, founded by Natalie Meyer and Pavel Presniakov in 2018, is a one-of-a-kind brand discovery platform for fashion professionals and the preferred online solution used by leading celebrity and fashion stylists. Pullquest added its virtual wholesale showroom technology in March 2020 to meet the needs of the changing marketplace.

“We are delighted to align with the designer members of The Bridal Council to bring our technology to the bridal industry and modernize the order-taking process and help buyers, editors and stylists streamline the search and booking process,” Meyer says.

The Bridal hub will go live on October 5, 2020 and collections will remain live on the site allowing retailers to place re-orders for a period of six months. The site will have a global database of some of the finest bridal salons worldwide and 1,000-plus members of the media, influencers and stylists.

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