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Blogs and Opinion
VOWS magazine provides an opportunity for retailers, manufacturers, reps, media and consultants to present their opinions and industry insights within a Guest Column format in the print and digital edition.
To keep the conversation going, we also publish those columns on-line on this page.
To read At Issue blog posts by VOWS Editor in Chief Shannon Hurd, go here.
To read recent Outlook blog posts by Publisher Peter Grimes, go here.
To view and read recent Perspective Guest Columns, go here.
If you have an idea, opinion, or suggest you'd like to blog about on VowsMagazine.com, please click here.
Compensation Survey Notes
Mar 1, 2019
Statistics provide framework but consistent themes are most telling.
Confessions of a Rack Queen
Jan 1, 2019
After a lifetime of being labeled "not good enough" the body positivity movement feels like a breath of fresh air.
Rapid Response Program Debuts
Nov 1, 2018
Our mission: respond to any online story that misrepresents the industry
Fun Facts About Negative Reviews
Jul 1, 2018
They add credibility and can even enhance your conversion rate!
Love and Loyalty
Mar 1, 2018
What’s more important:
Warm, friendly people or some very cool features?
"If you want something you've never had, you must be willing to do something you've never done."
Thomas Jefferson
Shannon Hurd, Editor in Chief, oversees the editorial staff, content and direction of VOWS and its platforms. She often writes on the intersection of business and life.
Delving Into the Online Bridal World
Four things that stood out.
Peter Grimes, Publisher and founder of VOWS Magazine. His comments are presented in each issue's Publisher's Note, and often address industry issues and pertinent news of the day. He can be reached at 949 388 4848 or via email
Extend the "Experience" Through to Follow Up
The customer of 2020 will be more informed and in charge of the experience they receive.
Stores tell their stories to contrast with David's Bridal
David's Bridal's struggles continue... independents can take advantage
