The Better Bridal Group (BBG) has finalized its schedule for the 16th Annual BBG Seminar, to take place December 5-9, in Orlando, Florida.

The member-only event will focus on keeping a bridal business relevant and profitable through these changing times, through five days of events, networking sessions and seminars at the Westlake Resort and Spa, Orlando, Florida.

According to its website, this year the seminar takes on even more importance as it provides the tools to help stores run a post COVID business that stays ahead of competitors and drives sales: 
“The 16th Annual BBG Seminar is going to recharge your SOUL. Nothing will mentally prepared you for 2022 more than joining us in Orlando for 5 jam-packed days of learning and laughter with your BBG friends. You owe it to your brides, your business and YOURSELF to attend this year's seminar.”

To register for the event:

To sign up as a member of the organization, and have access to the Seminar and other BBG tools:

The BBG is a vibrant organization comprised of bridal store owners across North America, with Michelle McFarland, The Wedding Shoppe, Berkley, Michigan serving as president, and Robin Garrison, I Do Bridal, Seattle, Washington, as Vice President. The BBG is a 501(c)(3) non-profit organization.