Though reports from across the country confirm the re-energizing of the industry, and provide a very strong positive outlook for 2022, it’s important to note that we are not entirely in the clear quite yet.

Even with the increase in traffic, appointments and a rebounding of sales, stores are also reporting difficulties with hiring, retaining and compensating staffs; with increased costs and availability of goods; and the reemergence of an emotional bride who is more indecisive and looking to keep the party going by visiting multiple stores and/or booking multiple visits.

All of which, and more, is adding stresses to those on the front lines clearly impacting their resiliency, and potentially derailing the delivery of exemplary customer service at a time it is most needed... and at its worse can result in staff burnout.

Which got me thinking and researching for an action plan that would help employees retain their resiliency by providing repeatable, easy to grasp skills to keep them calm and focused when the inevitable storm hits.

Though this topic deserves a deeper dive than the space available here, there are succinct tips to effectively ward off staff burnout. The one that resonates with me is the acronym R.A.I.N. . . . simple, easy to remember, repeatable.

R Recognize what is happening A Allow life to be just as it is
I Investigate inner experience N Non-Identification

Recognize that a strong emotion is present and be aware non-judgmentally of what is happening in your body and mind. Allow is the acknowledgement and acceptance of your present moment reality, not to get caught up in the emotion of the situation.

Investigate to understand why you’re feeling this way and to determine how turn it around for this situation. . . and the next. Non-identification is the simple realization that no matter how intense the situation, the emotion is passing and doesn’t define who you are nor the outcome.

Note that in this and in all guidance on dealing with stress and maintaining resilience, the underlying message is that how we react to stressful situations and stress-inducing individuals defines us. . . not the other way around.