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Strategies

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Toxic Transactions

Mar 1, 2018 by Amanda Baltazar, Contributing Writer

Retail rudeness is becoming an epidemic;
what can you do about it?

Lighting and design combine for eye-pleasing bridal viewing areas at Gateway Bridal and Prom in Salt Lake City. Photo credit: Rebekah Westover

Common Sense

Sep 1, 2017 by Denise Keller, Contributing Writer

Engage brides’ five senses to elevate the shopping experience.

Not Your Father's Toolbox

Sep 1, 2017 by Joe Dysart

Six new artificial intelligence tools
that could shape your bridal business.

Dressed to Impress

Sep 1, 2017 by Libby Basile, Contributing Writer

The pros and cons of enforcing an employee dress code.

Changing Face of Retail

Jul 1, 2017 by Shannon Hurd, Editor in Chief

The landscape is shifting but bridal salons
are better positioned than most.

Spread the Word

Jul 1, 2017 by Denise Keller, Contributing Writer

Four tips to transform your customers into word-of-mouth champions.

YouTube: Ten Free Uses For Bridal Shops

Mar 1, 2017 by Joe Dysart

Goodbye big advertising budget, hello YouTube channel!

Bridal Business Building Blocks

Nov 1, 2016 by Daniel P. Smith, Contributing Writer

Laying a foundation for long-term success
begins with these eight must-have elements.

Small Business Saturday Returns

Sep 1, 2016 by Allison Deerr, Contributing Writer

Ten quick and easy ideas for getting involved.

The Right Way to Set Sales Goals

Jul 1, 2016 by Allison Deerr, Contributing Writer

It involves more than just putting a gold star on a chart.

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VOWS Magazine
949-388-4848
About VOWS

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VOWS: Magazine focuses on the day-to-day operations of an independent bridal salon and wedding consultant, as well as trends of bridal designers and accessories.

VOWS: delivers a targeted, engaged readership that fully interacts with editorial departments and advertising messages in a premium print and digital environment, and through active social media platforms.

For details on structuring an advertising and complementing edit strategy, please contact

Peter Grimes, publisher, 949 388 4848

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For details about back issues: info@vowsmagazine.com.

 
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