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The following features have been published within VOWS magazine within this past year, and are available here as each story is very topical and of continued interest to our subscribers.
Please note that not every story published in VOWS is available on line. 

Attn VOWS subscribers:
If you are looking for current or past articles on a specific topic (such as selling, training, accessories, merchandising, etc, submit a request HERE and we'll search the VOWS archive and follow up!

The Outdoor Experience at Tulle Bridal is a popular alternative for customers rather than shopping indoors.

Socially Distanced Layouts

Six creative ways boutiques are reconfiguring space in the COVID era.

Staff members and brides wearing masks became commonplace this spring. The practice is likely to stick at many bridal shops around the U.S. until a vaccine for COVID-19 becomes readily available. (Courtesy of Country Bridals & Formal Wear)

Evolving Appointments

In the new normal, bridal appointments are likely to look a bit different.

The shimmering wall of sequins behind the checkout desk at Coreena’s Bridal Boutique sees brides off with some glamour.

Check Out In Style

Send brides off with a bang with a memorable checkout desk.

Making an Impact in Your Community

Five retailers who have found purpose and joy through giving back.

Secrets to Social-Media Success

10 tried-and-true tips for increasing your organic reach.

Parlors have long been used for family occasions, including weddings, and Uptown Bridal & Boutique s sitting parlor allows a bride and her guests to gather in a cozy space before the beginning of the group s private appointment.

The Art of the Brand Story

It's a compelling way to inspire and resonate with consumers.

Brand It!

Six ways to imprint your message
inside the store and out.

A Natural Evolution

Five methods for turning
social-media fans into paying customers.

Connecting Up Front

Make the most of the first five minutes
when the bride steps into your store.

Going Omnichannel

The perks and perils of adopting a brick-and-click approach.

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