The following features have been published within VOWS magazine within this past year, and are available here as each story is very topical and of continued interest to our subscribers.
Please note that not every story published in VOWS is available on line. 

Attn VOWS subscribers:
If you are looking for current or past articles on a specific topic (such as selling, training, accessories, merchandising, etc, submit a request HERE and we'll search the VOWS archive and follow up!

A Natural Evolution

Five methods for turning
social-media fans into paying customers.

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Connecting Up Front

Make the most of the first five minutes
when the bride steps into your store.

read more

Going Omnichannel

The perks and perils of adopting a brick-and-click approach.

read more

Toxic Transactions

Retail rudeness is becoming an epidemic;
what can you do about it?

read more

Taking the Podcasting Plunge

The ins and outs of this emerging medium.

read more

Five Social-Media Frustrations Fixed

Retail, tech and marketing experts
shed light on common online issues storeowners face.

read more

Lighting and design combine for eye-pleasing bridal viewing areas at Gateway Bridal and Prom in Salt Lake City. Photo credit: Rebekah Westover

Common Sense

Engage brides’ five senses to elevate the shopping experience.

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Making Sense of Website Analytics

Unlock a world of actionable, performance-fueling insights.

read more

Not Your Father's Toolbox

Six new artificial intelligence tools
that could shape your bridal business.

read more

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