Editor's Blog

Shannon Hurd, Managing Editor, oversees the editorial content and direction of VOWS and its platforms. She writes on Social Media and the intersection of bridal business and life. Shannon's recent blog posts are below.

Shannon Hurd at 2017 Rockies Fantasy Camp in Scottsdale, Ariz.

Return to Rockies Fantasy Camp

How to hook a repeat customer in three easy steps.

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In Defense of Twitter

It’s authentic, informative, fun – and strategically effective.

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And the Subject is. . . Polls!

We learned a lot while surveying the industry. Thank you!

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Creating a Holiday to Promote an Event

National Bridal Sale Day could be the start of something great!

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The Importance of Being Genuine

Business is about creating relationships,
and relationships thrive on honesty.

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Customer Service Fail

One bad experience can create a word-of-mouth ripple effect.

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Me (right) pictured with my dad (next to me) and other team members at Rockies Fantasy Camp in Arizona. In case you’re wondering, I’m already training for next year!

Business Lessons From an MLB Fantasy Camp

For five days I was a Colorado Rockie.
Here’s what that taught me…

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One Thing You Must Do in 2016

The New Year is here, and with it comes the opportunity for a fresh start, to grow, change or improve upon any deficiencies of 2015.

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The photos that caught TMobile and Pottery Barn’s eyes. . . and the subsequent messages each company sent me.

The New Wave of Social Media

It’s no longer enough to sit back and let customers find you.

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Encounters... timeless lessons

Many stories in this issue deal with things successful stores and owners do. This has me reflecting on my own customer-service experiences and the retail lessons that can be learned from them.

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