Significant Milestones

At times it's so easy to get caught up in the daily battle, hunkered down as we often are these days mindful of our own businesses and striving to avoid the panic that seems to surround us. But while we look to avoid distractions, we may be missing significant milestones of our bridal peers,

One such example is Michelle's Bridal Shoppe, this issue's store profile, celebrating its 25 years in bridal retail. Owner Michelle Schweighart's story and history is fascinating, and her outlook positive.

Other milestones we've only recently been made aware of:

-Mori Lee entering its 50th year as an award winning leader in the design, manufacturing and affordability of bridal gowns that have dressed thousands of beautiful brides. What began with one line of gowns has grown through the years with three generations of family management, direction and dedication, and now includes numerous divisions of bridal, prom. Quinceanera, party, bridesmaids, and flowergirl collections.

-Mary's by PC Mary's celebrates 25 years of manufacturing and designing bridal and special occasion wear, holding true to owner Charles Chang's philosophy: to be the most reliable bridal brand the store can depend on. Co-founder Mary Chang, one of five seamstress sisters, recognized an opportunity and started with three dress styles 25 years ago. Now their firm boasts well over a dozen different divisions, has been the recipient of numerous industry awards for design and customer service, with a second generation intricately involved in the business' success.

-Private Label by G celebrating its 25th anniversary with special store promotions and programs that provide more options at lesser costs as a creative way of saying "thank you" for the years of growth and success. Current PLG divisions include Private Label, Ella Rosa, Aviena, Glamor, Avanti, and Private Label Special Occasion, among others.

-Casablanca Bridal a relative newcomer in comparison, yet this firm celebrates its 10th anniversary in impressive style, with hundreds of thousands of dollars in prizes awarded to brides and lucky store owners.

Other companies of merit in our industry have a lengthy, deep and significant history, including Jordan Fashions (over 40 years), Bari Jay (30 years), Dessy (30+ years). Alyce Designs (40 years), Mon Cheri (20 years) and Bill Levkoff (60+ years)... and this list is by no means definitive. There are other members, both retail and manufacturer/designer, whose age, experience and impact all point to a personable, vibrant industry... even today.

For a more accurate "accounting," and additional insights into your peers, look to our November/December Insider Buyers Guide!

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