Scheduled for July 17-24, the deadline for signups for this year’s National Bridal Sale Event (NBSE) is June 30 with a single year fee of $50 (multi-years are available at a discounted rate).

Registered stores receive a listing on; a free listing on (a companion website that reinforces the importance of shopping at full service salons); access to NBSE Facebook site, and media kit to adapt for use in local markets.

This year’s event is supported with $75,000 in national advertising support including national and local press releases, web banners, newsletters, blasts, blogs and targeted Facebook and Instagram advertising.

And new for 2021… a wedding sweepstakes that will award approximately $3000 in product and discounts to five lucky brides chosen at random.

To register visit, or contact

NBSE founder Sue Maslowski,