The National Bridal Market Chicago at THE MART welcomed over 175 incredible designers and an increase in buyer attendance March 15-17, a sold-out Market featuring an impressive array of brands across 11 categories: bridal gowns, social occasion, Quinceañera, and accessories, spread across 200,000 square feet of exhibit space on the 7th floor of THE MART.
This season kicked off strong on Sunday, March 15th with its well-loved Opening Night Party, attracting over 500 guests who enjoyed an open bar, dancing, networking, and breathtaking skyline views. The March Market provided an array of amenities, including daily happy hour events, complimentary breakfasts and lunches, and Instagram-worthy moments for both models and attendees.
This Market also welcomed 22 new designers - including Matthew Christopher, Isabell Kristensen, Hikaru Bridal, Curve Couture Bridal, Hera Couture, Idan by House of Idan, and Tara Lauren and featured 25 international designers including those from Korea and Australia, underscoring steady growth in global representation. The show also spotlighted the Quinceañera category, showcasing 10 creative companies with enchanting, show-stopping designs.
Also a robust lineup of seven seminars in its expanding Educational Series, designed to help retailers grow and strengthen their businesses was presented, including a full day of Mon Cheri Academy followed by sessions on Mastering Bridal Marketing: Driving Profit & Appointments; Closing the Sale; Transforming Your Bridal Business: Boosting Conversion Rates & Building Lasting Relationships; The Power of Silent Selling; Quickly Assessing Your Shop’s Financial Position; and OTR Sales and Content Creation. The Educational Series returns for the March 2027 Market.
“The National Bridal Market Chicago prides itself on treating our guests as world-class buyers. Each show is carefully designed to deliver a thoughtful, enjoyable experience for every attendee. As we mark our 50th anniversary this year, we’re excited to unveil the special activations planned for the August 2026 show,” said Monique Kielar, Vice President of Marketing, National Bridal Market Chicago.
For more information on the National Bridal Market Chicago visit https://www.nationalbridalmarket.com/.
