The National Bridal Market Chicago confirmed the addition of 20,000 square feet of trade show space on the fourth floor of THE MART for the August 16–18, 2026 show, as it welcomes back Allure Bridals and Justin Alexander as exhibitors within the new fourth-floor space.
Long-time favorites of retailers and brides, their presence reinforces National Bridal Market Chicago’s position as the industry’s premier destination for discovering the season’s newest bridal, special occasion & accessory collections.
Complementing the vibrant seventh floor, the fourth-floor space will include a Bridal Guide Magazine hosted lounge, enhanced amenities, and a curated schedule of events for buyers and designers. The Market also plans to introduce up to eight new designers on the fourth floor to join Allure and Justin Alexander.
“Our focus has been on uniting the bridal industry in Chicago,” said Jane Heflin, Managing Director. “This expansion is a direct investment in that vision - elevating the buyer experience while creating an ideal marketplace for the industry’s most innovative brands to grow and lead.”
The National Bridal Market Chicago is the largest premier tradeshow for Bridal and Special Occasion, showcasing the latest styles from the industry’s top designers. The show runs twice a year at THE MART in Chicago. The next show runs August 16 -18, 2026. Show hours are Sunday and Monday 9:00 AM–6:00 PM, and Tuesday 9:00 AM–5:00 PM.
For more information on the National Bridal Market Chicago visit https://www.nationalbridalmarket.com/.
