Morilee has taken steps toward fulfilling its vision of providing a new era of bridal Market experience for its retail partners and industry by supporting the National Bridal Market Chicago (NBMC) in what promises to be an unforgettable kick off to the Fall 2024 Bridal Market Season March 17-19.

"The renewed partnership with NBMC promises an elevated and modern experience for mutual retail partners, and an exciting start to Morilee’s vision for the future of bridal market, celebrating a new age environment to showcase designs, sales and marketing initiatives in a fresh, new and engaging way,” explained Terri Eagle, Morilee President and CEO.

Support of NBMC includes co-hosting a reception party of fun, industry networking and bridal fashion, Sunday, March 17, from 6-8pm at Marshall’s Landing.

In announcing the news, Eagle gave special credit and appreciation to Jane Heflin, Managing Director, National Bridal Market Chicago, for her outstanding leadership and shared industry vision.

For her part, Heflin was thrilled to meet Eagle and to create a strategic plan for Morilee’s return to the Chicago show.

“It makes sense to have the bridal industry in one location, where fashion meet business brilliance,” explained Heflin. “Our iconic location makes it easier for retailers and exhibitors to conduct business in a timely fashion. Coming to Market is more than just buying. We connect buyers with daily educational seminars, creative ideas for their stores, meeting new vendors, and seeing old friends."

“Morilee returning as a key exhibitor is a wonderful way to get energized for the new season,” she added.

For registration and other details regarding the March Market, visit for more details.