Mélange de Blanc returns this April 8-9 for New York Bridal Fashion Week at the Starrett-Lehigh Building in Chelsea, and new for 2026 it is introducing editorial programming and collaborative events designed to extend the value of the bridal market beyond traditional showroom appointments.
A highlight of the season is a Multi-Designer Fashion Presentation, in partnership with The Wedding Masterclass (https://theweddingmasterclass.com/), on Tuesday, April 7th, from 4:00–5:00pm.
Designed as an intimate presentation rather than a traditional runway show, the event will welcome buyers, influencers, photographers, planners, and members of the press for an afternoon focused on new collections and visual storytelling.
Mélange de Blanc will also debut an Editorial Suite during show hours on April 8 and 9 featuring two reservable stations: a clean white backdrop for lookbook imagery and styled vignettes for more atmospheric shoots.
With photographer partners on site, designers will be able to produce polished visual content during market for use across press, retail, and digital channels.
"Our goal has always been to create an environment that feels thoughtful and supportive for the people building this industry," said Kimberly Marcoux, CEO of Mélange de Blanc who co-founded the company in 2020 but recently took over as show runner last year.
"I've been wanting to implement some changes to re-energize the event and this season, we are proud to introduce programming that gives designers more visibility, more usable content, and more ways to connect with buyers, press, and the broader bridal community. We know that designers invest a lot of time, money and resources to exhibit, so our aim is to provide as much support as possible to help them succeed."
For this April Market, Atlanta Formal Markets is sponsoring a Lyft Rideshare credit to ease travel for buyers between market venues.
For more information and to attend, visit https://www.melangedeblanc.com/
