Justin Alexander Group recently launched Thanks & Good Luck, its first-ever fragrance to celebrate its 75-year anniversary and to pay homage to its co-founder Shirley Warshaw and her vision for femininity, confidence and beauty in women’s fashions.
Thanks & Good Luck debuts with a selection of Justin Alexander retailer partners, and is the scent of two becoming one, a perfect marriage of masculinity and femininity in an elegant bouquet of flowers and sandalwood. Thanks & Good Luck also reveals the aura of any woman on her wedding day. The notes are jasmine, lily of the valley, sandalwood and cherry blossom.
“T&G, or Thanks & Goodluck, is a legacy built on love, family, and celebration,” CEO and Creative Director Justin Alexander Warshaw said. “My family entered the bridal industry in 1946 when my grandparents founded T&G Veils as an accessories company. T&G is now reintroduced to you as a fresh scent, enveloping you in a veil of positivity. Wear it, and make lasting memories. Wear it again when you want to be taken back.”
The world renowned bridal design and manufacturing group, which includes brands Justin Alexander, Justin Alexander Signature, Adore by Justin Alexander, Lillian West, Sincerity Bridal, Savannah Miller, and Viktor&Rolf Mariage, originally debuted on the bridal fashion scene as T&G Bridal, in Brooklyn, N.Y. in 1946.
Co-founder Shirley Warshaw lived in a time when women were renouncing the idea of clothing as mere necessity and embracing fashion as a way to express femininity, confidence and beauty. Shirley’s revolutionary business mind resulted in an international bridal design and manufacturing powerhouse now led by CEO and Creative Director Justin Alexander Warshaw in the company’s third generation.
Today, its brands include Justin Alexander, Justin Alexander Signature, Adore by Justin Alexander, Lillian West, Sincerity Bridal, Savannah Miller, and Viktor&Rolf Mariage.
The marquee collection, Justin Alexander, embodies timeless style for the classic and refined bride.
Justin Alexander is a private, family-owned company with offices in New Jersey, London, Rotterdam and Hong Kong, and its collections are sold by more than 2,000 authorized retailers worldwide.