Morilee, a long-standing force in bridal and special occasion dressing, has announced the appointment of Jiyup Kim as Chief Design Officer. In this pivotal role, Kim will chart the course of design innovation across Morilee's esteemed collections, spanning Bridal, Couture, Quinceañera, and Special Occasion lines.

“It's with great pleasure we welcome Jiyup Kim to the Morilee family, whose extensive track record in leading global brands aligns perfectly with our vision for the future,” said Terri Eagle, President and CEO of Morilee. “Jiyup's exceptional talent and innovative approach to design are poised to redefine the landscape of bridal, and we couldn’t be more excited to kickstart a new era for the brand marked by excellence and authenticity."

Kim brings an unparalleled blend of creativity, visionary leadership, and a rich background in fashion and design, which will positively influence the brands’ growth trajectory and elevate its creative, commercial, and cultural success, according to Eagle.

Most recently, she served as Senior Design Director at Vera Wang for over 10 years where she directed the creative vision of their luxury Bridal, RTW, Red Carpet and Special Occasion Collections. Additionally, Kim brings an impressive resume working for some of the  world’s most celebrated and beloved fashion and designer brands, including Jason Wu, Donna Karan and Marchesa.

“As the new Chief Design Officer of Morilee, I am deeply honored to redefine the future of bridal and special occasion design,” Kim stated. “My mission and passion is to bring a fresh, authentic voice to Morilee's collections that will elevate its creative, commercial, and cultural success. I am excited to contribute to a bold, visionary future for the brand.”

Kim’s first bridal collection for Morilee will debut at the National Bridal Market Chicago, March 2025 and at Barcelona Bridal Fashion Week, April 2025.