In a strategic move aimed at fortifying La Premiere Bridal's position in the market, fostering stronger relationships, and ushering in a new era of growth and innovation, the company has announced the appointment of Jimme Huang as the Chief Executive Officer for North America.

"As I step into the role of CEO for North America, I am thrilled to lead La Premiere in a direction that embraces diversity, innovation, and an unwavering commitment to our customers," explained Huang. "My focus is on creating a collaborative and forward-thinking environment that not only meets but exceeds the expectations of brides and industry partners alike."

As the newly appointed CEO of North America, Huang will spearhead comprehensive initiatives to elevate La Premiere's operations and offerings. His role encompasses overseeing all processes from end to end, with a commitment to taking La Premiere to new heights. Huang brings a wealth of experience and a fresh perspective to the table, focusing on infusing new cultural dimensions into La Premiere and fostering a robust team dynamic.

Jimme Huang, a native of California, has proudly called Texas home for over two decades. With a prosperous background spanning 15 years in the fashion industry, Huang has distinguished himself as a designer and the owner of several successful brands. In 2020, he undertook a transformative career shift into the bridal realm, bringing fresh innovation into the industry through the creation of new collections and the introduction of unique, captivating styles.

"At La Premiere, our dedication to providing brides with an unparalleled experience is unwavering. We are committed to not only staying on trend but setting the trends in the bridal industry," adds Huang. "Through innovative designs, customizable options, and accessible pricing, we aim to make La Premiere the ultimate destination for brides seeking a blend of elegance and affordability."

To showcase the exciting new styles for 2024, La Premiere invites industry professionals and partners to attend the upcoming National Bridal Market Chicago located at THE MART. Show times have been scheduled for March 17-19 at 9:30 a.m., 12:00 p.m., and 3:00 p.m. CST.

For reservations and inquiries,  contact Larry Kralowski, National Sales Director, at or 734-818-7773.

La Premiere is confident that these strategic developments will not only strengthen its presence in the market but also solidify its reputation as a trendsetter in the bridal industry. The brand looks forward to welcoming industry enthusiasts and partners at the upcoming Spring market, where the vision of a reinvigorated La Premiere will come to life.

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