News
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NBRA formulating tariff contingency plans
Jan 16, 2025
Campaign to raise awareness of impact on industry.

Boost Sales and Drive Appointments with Website Personalization
Jan 12, 2025
Create an engaging journey to encourage consultations and visits

Formal Markets Continues MCA Educational Partnership
Jan 9, 2025
2025 plans include in-person session just before April Buying Week

Update: Better Bridal Group and National Bridal Retailers Association
Jan 13, 2025
Angie Oven, president of BBG and NBRA, discusses associations' vision

Pronovias... an adaptive strategy to align with emerging trends
Jan 10, 2025
CEO Marc Calabia discusses trends and strategy

In Memory of Bridal Icon Jim Hjelm
Jan 3, 2025
James Clifford Hjelm, legendary bridal designer and industry pioneer passes

The Marketing Maven
Nov 1, 2024
Bridget Moore, owner of three Maryland-based boutiques,
excels with a laser focus on marketing.

National Bridal Market Chicago September 2024
Nov 1, 2024
The market wraps with a successful September show

The Un-Bridal Store
Sep 1, 2024
It may not be traditional but Brandi’s Bridal Galleria, Etc., sure has been successful!

July/August VOWS!
Jul 25, 2024
This issue:
The heart of a teacher drives Colorado's Something New success!
Build that rapport at first contact...
PLUS... a primer for selling moms

Justin Alexander releases Maids affiliate program
Sep 9, 2024
Boutiques earn commissions by referring brides to its e-commerce platform