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Secrets to Social-Media Success

10 tried-and-true tips for increasing your organic reach.

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Parlors have long been used for family occasions, including weddings, and Uptown Bridal & Boutique s sitting parlor allows a bride and her guests to gather in a cozy space before the beginning of the group s private appointment.

The Art of the Brand Story

It's a compelling way to inspire and resonate with consumers.

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Brand It!

Six ways to imprint your message
inside the store and out.

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Going Omnichannel

The perks and perils of adopting a brick-and-click approach.

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Lighting and design combine for eye-pleasing bridal viewing areas at Gateway Bridal and Prom in Salt Lake City. Photo credit: Rebekah Westover

Common Sense

Engage brides’ five senses to elevate the shopping experience.

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Changing Face of Retail

The landscape is shifting but bridal salons
are better positioned than most.

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Make Paid Ads Pay Off

Ten tips to maximize Facebook advertising opportunities.

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Social Media Overload

#TheStruggleIsReal. Five ways to combat it.

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Should You Snapchat?

It makes sense if you’re selling to a certain demographic.

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