Cover Focus
![The Outdoor Experience at Tulle Bridal is a popular alternative for customers rather than shopping indoors. The Outdoor Experience at Tulle Bridal is a popular alternative for customers rather than shopping indoors.](/pub/photo/thumb/TulleBridals31_05_fitbox_768x569.jpg)
Socially Distanced Layouts
Sep 1, 2020
Six creative ways boutiques are reconfiguring space in the COVID era.
![Staff members and brides wearing masks became commonplace this spring. The practice is likely to stick at many bridal shops around the U.S. until a vaccine for COVID-19 becomes readily available. (Courtesy of Country Bridals & Formal Wear) Staff members and brides wearing masks became commonplace this spring. The practice is likely to stick at many bridal shops around the U.S. until a vaccine for COVID-19 becomes readily available. (Courtesy of Country Bridals & Formal Wear)](/pub/photo/thumb/CountryBridals31_04_fitbox_768x569.jpg)
Evolving Appointments
Jul 1, 2020
In the new normal, bridal appointments are likely to look a bit different.
![](/pub/photo/thumb/p122Illus30_04_fitbox_768x569.jpg)
Making an Impact in Your Community
Jul 1, 2019
Five retailers who have found purpose and joy through giving back.
![](/pub/photo/thumb/p54Illus29_06_fitbox_768x569.jpg)
Secrets to Social-Media Success
Nov 1, 2018
10 tried-and-true tips for increasing your organic reach.
![Parlors have long been used for family occasions, including weddings, and Uptown Bridal & Boutique s sitting parlor allows a bride and her guests to gather in a cozy space before the beginning of the group s private appointment. Parlors have long been used for family occasions, including weddings, and Uptown Bridal & Boutique s sitting parlor allows a bride and her guests to gather in a cozy space before the beginning of the group s private appointment.](/pub/photo/thumb/Uptown-Parlour_fitbox_768x569.jpg)
The Art of the Brand Story
Sep 1, 2018
It's a compelling way to inspire and resonate with consumers.
![](/pub/photo/thumb/Gander-Mtn_fitbox_768x569.jpg)
Changing Face of Retail
Jul 1, 2017
The landscape is shifting but bridal salons
are better positioned than most.
![](/pub/photo/thumb/p74Illus28_02_fitbox_768x569.jpg)
10 Reasons Your Competitor Has More Sales Than You
Mar 1, 2017
What are they doing that you should be too?