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Making an Impact in Your Community

Five retailers who have found purpose and joy through giving back.

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Secrets to Social-Media Success

10 tried-and-true tips for increasing your organic reach.

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Parlors have long been used for family occasions, including weddings, and Uptown Bridal & Boutique s sitting parlor allows a bride and her guests to gather in a cozy space before the beginning of the group s private appointment.

The Art of the Brand Story

It's a compelling way to inspire and resonate with consumers.

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Brand It!

Six ways to imprint your message
inside the store and out.

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Going Omnichannel

The perks and perils of adopting a brick-and-click approach.

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Lighting and design combine for eye-pleasing bridal viewing areas at Gateway Bridal and Prom in Salt Lake City. Photo credit: Rebekah Westover

Common Sense

Engage brides’ five senses to elevate the shopping experience.

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Changing Face of Retail

The landscape is shifting but bridal salons
are better positioned than most.

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The Bridal Collection in Centennial, Colo., awaits eager brides, while a chalkboard sign relays important sale rules and other information to guests.

Score Big During National Bridal Sale Event

It’s scheduled for July 20-27, 2019. Here’s how you can make your sale a success.

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Maggie Sottero Designs showcased on the catwalk at Barcelona Bridal Fashion Week for the first time in April 2018. This was also the company’s first time having Curve on the runway.

Plus size bridal popularity surges; transforming industry

Plus-size bridal’s popularity has surged
in recent years, transforming the industry in big ways.

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