Casablanca Bridal recently announced the launch of its newest brand initiative: the Casablanca Confidence Campaign, a celebration of beauty, empowerment, and storytelling centered on a new generation of leadership and a deeper commitment to brides, retailers, and creative partners.
The campaign kicks off this September 11 with the inaugural Casablanca Confidence Workshop led by renowned posing expert and influencer David Suh (@davidsuhphoto), who has built a community of nearly 7 million followers across Instagram, TikTok, and YouTube.
Known for his viral posing education and confidence coaching, Suh will guide brides and industry influencers through styling sessions, empowerment coaching, and Casablanca gown try-ons in an intimate, immersive setting.
This is the first in a planned series of confidence-themed workshops designed to extend the brand’s vision into ongoing, meaningful experiences.
The campaign also serves as the official debut of the latest Casablanca Bridal Collection, uniting the brand’s confidence-driven vision with fresh, innovative designs for today’s bride.
The campaign was architected with Frost & Co., whose influence strategy continues to shape how bridal fashion connects with today’s bride. Designed to merge empowerment, storytelling, and experiential activations, the Casablanca Confidence Campaign launches alongside the new collection.
At the heart of the campaign is the unveiling of Confidence Cove, a private, family-owned coastal retreat in Newport Beach serving as Casablanca’s first brand-owned experience venue.
Managed by SEA MGMNT, Confidence Cove is designed to inspire confidence at every step of the bridal journey, serving as a hub for intimate events, creative content, and experiential activations.
This launch also marks a milestone for the Lu family. While founders Kevin and Gloria Lu dedicate more of their time to their nonprofit initiative, Celebrate Forever, their daughter Crystal Lu is stepping into a more visible leadership role as Creative Director. Building on her parents’ legacy, Crystal is introducing a fresh narrative of confidence and empowerment, guiding Casablanca Bridal into its next chapter.
“It takes confidence to bring a family business into a new generation,” said Crystal Lu, Creative Director of Casablanca Bridal. “This campaign is about more than gowns; it’s about giving brides, our partners, and our community experiences that inspire them to feel beautiful, empowered, and confident in every step of their journey. That vision comes to life in our new Casablanca Collection.”
“As Gloria and I dedicate more of our time to our nonprofit Celebrate Forever, it fills me with pride to see Crystal step into leadership with such vision,” said Kevin Lu, co-founder of Casablanca Bridal. “For our family, confidence has always meant more than appearances — it is about faith, love, and the courage to carry a legacy forward. This campaign reflects that belief, and it is inspiring to see Casablanca embrace confidence as both a message and a mission.”
Ashley Powell, founder of Frost & Co. explained the focus and intent of the campaign. “It takes confidence to be visible; as a bride, as an influencer, and as a leader in a legacy brand. That’s why we built this campaign around the many faces of confidence. Our role was to surround Crystal and Casablanca with the right voices, platforms, and experiences so the story of confidence could be lived, not just told.”
“Influence doesn’t only live in people; it can live in places too,” added Kelsey Pedrini, partner at SEA MGMNT. “With SEA Spaces, our vision is to transform physical environments into influencers in their own right, creating platforms for storytelling and connection. Confidence Cove is a perfect example — a space that embodies empowerment, creativity, and the confidence to reimagine what brand experiences can be.”
Casablanca’s retail partners will also host Casablanca Confidence Trunk Shows across the country this fall, bringing the campaign experience directly to brides through gown try-ons, local events, and exclusive giveaways — including access to David Suh’s signature posing guide.
The Casablanca Confidence Campaign will culminate with the debut of the newest Casablanca Bridal Collection, bringing the themes of empowerment and legacy full circle with gowns that embody confidence for every bride.
