Features
The following features have been published within VOWS magazine, and are available here as each is topical and of continued interest to our readers.
Please note that not every story published in VOWS is available on line.
If you are looking for current or past articles on a specific topic (such as selling, training, accessories, merchandising, etc, submit a request HERE and we'll search the VOWS archive and follow up!
NOTE:
To view the online archive of current and past VOWS Store Profiles, please visit this page:
https://www.vowsmagazine.com/retail-standout
The Perfect Fit Web Designer for Bridal Boutiques
Oct 18, 2021
by Brian Lawrence
Hiring a bridal-focused professional for a web refresh offers many benefits for bridal boutiques looking to update their online presentation
Essense True Society franchise program expands
Oct 1, 2021
Sue Rosenberger owner of Fantastic Finds, Lansing, Mich., has opened the first domestic True Society bridal store as part of Essense of Australia’s store partner program.
Slay Social Media in 2021with fresh ideas, trends and strategies
Feb 10, 2021
Slay Social Media in 2021with fresh ideas, trends and strategies for dominating the New Year.
Socially Distanced Layouts
Sep 1, 2020
Six creative ways boutiques are reconfiguring space in the COVID era.
Evolving Appointments
Jul 1, 2020
In the new normal, bridal appointments are likely to look a bit different.
Making an Impact in Your Community
Jul 1, 2019
Five retailers who have found purpose and joy through giving back.
Secrets to Social-Media Success
Nov 1, 2018
10 tried-and-true tips for increasing your organic reach.
The Art of the Brand Story
Sep 1, 2018
It's a compelling way to inspire and resonate with consumers.
Connecting Up Front
Jul 1, 2018
Make the most of the first five minutes
when the bride steps into your store.