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This year, nearly 1000 bridal salons nationwide are participating in the fourth annual event July 20.
This year, nearly 1000 bridal salons nationwide are participating in the fourth annual event July 20.

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National Bridal Sale Event set for July 20

Nearly 1,000 independent, locally-owned bridal retailers including top bridal salons in the United States and Canada, will participate in the fourth annual National Bridal Sale Event (NBSE) July 20, 2019.

The annual event offers brides, bridesmaids, and wedding guests an unprecedented opportunity for substantial savings (up to 80% off in some salons) on their wedding attire.

Many bridal shops will extend the sale through the following week until July 27.

“National Bridal Sale Day, also called Bridal Saturday, has become an annual tradition for the bridal industry similar to a Black Friday or Small Business Saturday for other retail stores. It is recognized by Chase’s Calendar of Events and scheduled annually on the third Saturday in July,” says the event’s creator, Sue Maslowski, owner of Jay West Bridal in Haddonfield, N.J.

“It also means brides do not have to shop the Internet for price,” Maslowski says. “They can walk into any participating bridal salon across the country and in Canada on that day and touch, see and feel what they are purchasing with no surprises. And they can take the gown home the same day!”

For a list of participating bridal shops, brides can visit www.NationalBridalSaleEvent.com.

The site also offers brides a guide to successful shopping for a wedding gown as well as changing features such as the bridal-shop-of-the-month, and designer-of-the-month that brides will find useful year-round. Brides can also download a coupon good toward wedding gown cleaning and wedding gown cleaning and preservation at a nearby Certified Wedding Gown Specialist.TM.

Organizations supporting the event are Association of Bridal Consultants, Association of Wedding Gown Specialists, BridalBoutiques.us, Brides, Bridal Guide, BrideClick.com, InsideWeddings magazine, International Bridal Manufacturers Association (IBMA), MarthaStewartWeddings.com, TheKnot.com, VowsMagazine and WeddingWire.com.

National Bridal Sale Event (NBSE) is a registered not-for-profit corporation.

For more information about how to participate in the event, bridal shops, manufacturers, and sponsors may also

contact NBSE at nationalbridalsale@gmail.com.

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