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Privé, Jasmine Bridals' soon to be released exclusive silk collection.
Privé, Jasmine Bridals' soon to be released exclusive silk collection.

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Details released on Prive... Jasmine's new silk mix-and-match bridal collection

Jasmine Bridal has just released additional details on Privé by Jasmine, an upscale mix-and-match silk bridal collection, set for an official unveiling at a special event to be held in Chicago next month.

Designed by Jose Dias, Jasmine’s lead designer, the collection of silk bridal gowns offered at a higher price point ($2000-3000 retail) and on an exclusive basis, promises to showcase gowns that reflect red carpet styles and the glory days of historic fashion, with near couture fabrication and fit.

According to Dias, all bodices are sewn with 12 pieces of boning to ensure the best fit with proper structure, and lined with silk so the bride can feel the same silky richness against her skin as on the outside of the dress.

Additionally, back elastic extensions are sewn to close the zipper, and bra cups and petticoats are built in. To give that extra bounce of volume, all hems are beautifully finished in wide horsehair.

The collection will offer five bodices and five skirts each season that allow brides to choose her favorite top and bottom piece, which will then be sewn together at the natural waist line to create a dress that is the only one of its kind. In addition five full gowns are also offered, providing a total of 30 looks.

For the next season Jasmine will release 10 more designs to give retailers and brides over 110 looks.

New designs can also be paired with previous styles, so for retailers, an investment on just five bodices and skirts will generate sales on multiple designs.

“But not only that, the possibilities are endless for both the retailer and bride,” added Jasmine President Kyle Yin.

“What makes this collection so exclusive and special is that every gown is truly custom made. These are not production dresses, as each individual order is personally hand-cut one at a time and requires two days to fabricate. Our dress makers devote so much time to each gown, giving this line its namesake, Privé, which translates to French for private or individual.”

Jasmine offered a sneak peak in a Behind the Scenes of Privé newsletter distributed to stores earlier this week, and will showcase the collection during a press event to be held in Chicago to coincide with the National Bridal Market Chicago.

Lead Designer Jose Dias reviews the finishing details of a gown from Privé by Jasmine

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