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Jasmine Bridal hires Jose Dias as lead designer

Jasmine Bridal’s recent hire of talented designer Jose Dias as lead designer for its bridal,
MOB and bridesmaids collections, is just the latest move in its campaign to support its retailers
by providing fresh, trending and unique designs that appeal to brides, and unavailable on line.

“We think that Jose is an excellent fit for Jasmine,” explained President Kyle Yin.
“Jose can create fresh designs with a broad appeal, and Jasmine can create the details,
such as new laces and fabrics, to help make them unique and stand apart from other designers.
Knowing Jose's talents as a designer and his extensive credentials within the bridal industry
for the past 14 years, we are sure Jasmine Spring 2020 will be an essential must-see!"

Dias, whose experience includes design for Justin Alexander and Maggie Sottero,
will be given the freedom to design and the responsibility for leading other Jasmine designers
in coordinating each collection, commencing with the Spring 2020 season.

“I am so fortunate to have been given the opportunity to have been given the title of lead designer
by Kyle Yin at Jasmine.” said Dias. “My design aesthetic has always been classic and romantic
yet with a modern twist. I love to design for brides of every shape and ethnicity and at Jasmine
I will be excited to bring that also to bridesmaids and mothers of the bride.”

For Spring 2020, Dias and Jasmine are suggesting that all collections will have a variety of gowns
that will appeal to most brides, with others that will be different and trend setting.

“Well balanced collections are important because we have so many different types of brides
as well as different retailers and regions,” added Dias.

For additional details, contact Jasmine Bridal 800 634-0224.

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