Edward Berger offers veil customization, 10-day delivery

Edward Berger has been in the headpiece and veil business making brides beautiful since 1922. In addition to their regular collection they are now also offering retailers more than 30 in-stock veils, which can be delivered customized to fit every bride’s needs (change lengths edges and other details including customized colors) and shipped in10 days.  Furthermore they are all made in the USA.

For the past four years, Edward Berger has had the opportunity to work directly with Mon Cheri Bridals and continues to build a large collection of headpiece
and veils, which grows every season.

The Berger Collection for Mon Cheri is pleased to announce its now offering custom lace veils for all styles of the Mon Cheri Bridal line dresses (David Tutera, Sophia Tolli, Privato and Enchanting). Retailers can call the office for delivery details and pricing.

“Customization in bridal veils gives retailers the opportunity to build large profits and furthermore keeps the ever-important accessory sales in their stores; it is nothing available via the Internet,” said Shira Siegel, vice president of sales. “We feel our ability to customize sets our company apart from other manufacturers. The bride can go nowhere else for this.”

Edward Berger offers accessory trunk shows free of charge to existing retailers, which Siegel called a fantastic opportunity for stores.

“It proves to be very successful if they put the time into some plan-ahead marketing with the average store selling 25-30 items in a five-day period,” she said. “It also serves to educate them on things their brides want and don't want as well as educates their staff on how to work with brides to close accessory sales with no cost  factor.”

A new trunk show idea that Edward Berger just started and can make available to its stores is veil night.

“The first few stores utilizing this concept have been wildly successful; they now want to do this every few months,” Siegel said. "The stores need to be creative to make sales happen. By working with us we can help the stores build the accessory sales together!”

For more information about veil night , trunk shows or the Edward Berger brand, call 609-571-9676, e-mail edwardberger1922@gmail.com  or visit

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