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Coronavirus & Bridal

Look to this section and category for all updates and announcements regarding the effect of the COVID-19 virus on the bridal industry. Please email peter@vowsmagazine.com to be included in additional posts.

Tips to maximize visual merchandising during COVID

Suggestions for maximizing visual merchandising but also to efficiently keep the possibility of spreading germs to a minimum... from WW Displays.

David Marquardt discusses Amelishan Bridals' Covid safety plan

David Marquardt, second generation owner of Amelishan Bridal in Richfield, WI, speaks about the details of his extensive COVID-19 customer and employee plan..

Chicago launches The Studio to replace in-person market

In lieu of its Spring 2021 in-person trade show, which was scheduled for August 2020 but canceled due to COVID-19 concerns, The National Bridal Market Chicago has launched a no-cost interactive platform for Buyers and Exhibitors to connect.

Social Media tips for this time

A robust presence is always important, but in the age of COVID-19, with people spending record amounts of time online, it’s extra crucial. Here are some best-practice tips...

Staff members and brides wearing masks became commonplace this spring. The practice is likely to stick at many bridal shops around the U.S. until a vaccine for COVID-19 becomes readily available. (Courtesy of Country Bridals & Formal Wear)

Evolving Appointments

In the new normal, bridal appointments are likely to look a bit different.

NBRA offers free membership; provides webinar recording on selling as incentive

The NBRA launches new cost free membership; offers webinar recording on selling as incentive

An example of what a designer’s page will look like on The Bridal Council s new site.

The Bridal Council introduces virtual showroom platform

The groups' designers have formed a unified sales and media platform on Pullquest.net for NY Luxury Bridal Fashion Week in October 2020.

The Knot s first-ever virtual Couture Show will be held September 15-17

The Knot launches digital market experience

After canceling its Spring 2021 in-person show due to ongoing COVID-19 concerns, The Knot Couture is launching its first-ever digital market experience.

Adjusting to the New Normal

Make the best of it: Be strong, flexible and creative.

National Bridal Market Cancels October 2020 show

After careful consideration, The National Bridal Market Chicago, previously rescheduled for October 11-13, 2020 has been canceled.

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