Subscribe   About VOWS        


Coronavirus & Bridal

Look to this section and category for all updates and announcements regarding the effect of the COVID-19 virus on the bridal industry. Please email to be included in additional posts.

Tips to maximize visual merchandising during COVID

Suggestions for maximizing visual merchandising but also to efficiently keep the possibility of spreading germs to a minimum... from WW Displays.

David Marquardt discusses Amelishan Bridals' Covid safety plan

David Marquardt, second generation owner of Amelishan Bridal in Richfield, WI, speaks about the details of his extensive COVID-19 customer and employee plan..

Atlanta's in-person September show still on

VOW | New World of Bridal still plans to host a physical market September 15-17, 2020 at AmericasMart in Atlanta, albeit with several changes.

An example of what a designer’s page will look like on The Bridal Council s new site.

The Bridal Council introduces virtual showroom platform

The groups' designers have formed a unified sales and media platform on for NY Luxury Bridal Fashion Week in October 2020.

The Knot s first-ever virtual Couture Show will be held September 15-17

The Knot launches digital market experience

After canceling its Spring 2021 in-person show due to ongoing COVID-19 concerns, The Knot Couture is launching its first-ever digital market experience.

Chicago launches The Studio to replace in-person market

In lieu of its Spring 2021 in-person trade show, which was scheduled for August 2020 but canceled due to COVID-19 concerns, The National Bridal Market Chicago has launched a no-cost interactive platform for Buyers and Exhibitors to connect.

Social Media tips for this time

A robust presence is always important, but in the age of COVID-19, with people spending record amounts of time online, it’s extra crucial. Here are some best-practice tips...

Staff members and brides wearing masks became commonplace this spring. The practice is likely to stick at many bridal shops around the U.S. until a vaccine for COVID-19 becomes readily available. (Courtesy of Country Bridals & Formal Wear)

Evolving Appointments

In the new normal, bridal appointments are likely to look a bit different.

National Bridal Market Cancels October 2020 show

After careful consideration, The National Bridal Market Chicago, previously rescheduled for October 11-13, 2020 has been canceled.

Adjusting to the New Normal

Make the best of it: Be strong, flexible and creative.

Web Design and Web Development by Buildable