Bari Jay opens season with new collection; out-of-town maids program

Bari Jay, the second-generation nearly 50-year-old bridesmaid house, has kicked off the season with two programs that aggressively tackle key issues facing this category: Khloe Jaymes, a competitively priced collection designed to appeal to the online maids shopper, and a web-based networking and referral program to help bridal stores more conveniently sell out-of-town maids.

Erica Rosenfeld and Susan Parker, daughters of Bruce Cohen, founder, continue their father’s legacy with hands-on, accessible customer service coupled with a deep understanding of the product. The Khloe Jaymes collection reflects this understanding as it addresses the pressures faced by bridal stores.

“Khloe Jaymes was designed in response to stores asking for a lower-priced bridesmaid line to sell online and in store,” explained Erica Rosenfeld.

Available to all its stores to sell in store or online, Khloe Jaymes will also be available on the Khloe Jaymes website. 

A program to address the frustrations of out-of-town maids for the bride and stores is Bari Jay’s new online referral program, in which the company provides referrals to stores in the maids’ area that can provide the Bari Jay dress they are looking for. The process is direct: the bride completes the online form with details and date of her wedding, information about the dress style and color, and the city her bridesmaids live in, and when received BariJay then notifies the bride of suitable stores, and notifies the stores of the referral.

“The approach is to enhance the personal connection to Bari Jay and the customer service of the store by helping the bride take care of all her maids’ issues, not just those in her home town,” explained Susan Parker. 

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