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Allure Bridal

Phone: (901) 385-1400

Address: 8415 Wolf Lake Dr.
Memphis, TN 38133


Year Founded: 2001
Collection(s): Allure Bridals, Allure Couture, Allure Bridesmaids, Allure Women, Allure Modest, Allure Romance, Allure Edition, Madison James, Allure Bridals Shoes, Quinceañera by Allure, Allure Men
Categories: Bridal gowns, prom, bridesmaids, men’s formal wear and accessories, quinceañera and shoes.

"We began in 1998 as a retail store and have grown into an award-winning bridal manufacturer. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is our three bridal collections: Allure Bridals, Allure Romance and Allure Couture along with Madison James, our debut designer collaboration.

About the collections:

For our Allure Bridals collections, we believe in the details—beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine. Beaded lace, English net and rich satin compose gowns that are nothing but glamorous. Brides deserve to be at their most beautiful, and our aim is not only to design and produce the perfect gown but to provide daily inspiration for our brides-to-be through our media presence." 

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