Vienna Prom offers separates collection

The Vienna Prom Angel Series from Helen’s Heart is now offering a dressy separates collection.
The Vienna Prom Angel Series from Helen’s Heart is now offering a dressy separates collection.

    The Vienna Prom Angel Series from Helen’s Heart is offering a dressy separates collection that allows girls to create their own unique look for any dressy occasion.
    Every skirt purchased by the end user creates a unique two-piece look while using the same bodice. Bodices can also be worn with casual denim, for a non-dressy yet upscale look.
    “(This collection) allows stores to practice upselling and teach their employees to always push for additional retail dollars,” a spokesperson said. “For maximum profitability when selling the line, the end user should always be directed to purchase multiple bottoms.”  
    Items in this line have a longer shelf life than typical gown styles, the spokesperson added. Bodices will only be “retired” once the demand has slowed. (Typically every 2-3 years).  Bodices and bottoms are all non-specific to year and can be carried forward within the store through each new season.
    As well, the end user has flexibility in sizing. Clients can choose different, custom sizes for top and bottom pieces.  Sizes 0 thru 12 in stock, sizes 00 thru 20 available for order at market. MSRP is 2.25X
    “We are the first contemporary special occasion manufacturer to currently offer dressy separates,” the spokesperson said. “Bodices are created using handmade, intricate, crystal beadwork.  Skirts (both A-line and pencil), are made from high-quality fabrics and have pockets added for convenience.”  
    This collection is available in multiple colors, styles and variations from dressy to casual.
    The new Vienna collections will be shown at the upcoming June market at AmericasMart in Atlanta (June 2–5), showroom #10 South 353. All new Vienna styles are available for delivery in-store by 6-15-16. Current retailer territories are protected and new availability is limited.  
    E-mail brandon@helensheart.com with any interest or questions.

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