Strategies

Lighting and design combine for eye-pleasing bridal viewing areas at Gateway Bridal and Prom in Salt Lake City. Photo credit: Rebekah Westover

Common Sense

Engage brides’ five senses to elevate the shopping experience.

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Not Your Father's Toolbox

Six new artificial intelligence tools
that could shape your bridal business.

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Dressed to Impress

The pros and cons of enforcing an employee dress code.

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Changing Face of Retail

The landscape is shifting but bridal salons
are better positioned than most.

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Spread the Word

Four tips to transform your customers into word-of-mouth champions.

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YouTube: Ten Free Uses For Bridal Shops

Goodbye big advertising budget, hello YouTube channel!

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Bridal Business Building Blocks

Laying a foundation for long-term success
begins with these eight must-have elements.

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Small Business Saturday Returns

Ten quick and easy ideas for getting involved.

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The Compensation Equation

What pay options add up for bridal?

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Go, Bridal Team, Go!

Create a culture of knowledge, trust and
cooperation through team building.

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