Publisher's Blog

Peter Grimes, Publisher and founder of VOWS MagazineHis comments are presented in each issue's Publisher's Note, and often address industry issues and pertinent news of the day. He can be reached at 949 388 4848 or via email

Selling more may not require longer hours

Work smarter by concentrating on what you do best... and delegating the rest.

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Millennials as employees

This issue provides insights into the attitudes and buying habits of our Millennial customers…

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Undercurrents to Watch For in 2017

As we close out 2016, there are a number of undercurrents that should break the surface in the coming season and year

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Same as ever was... and that's good news

The same as it ever was... which is good news for the bridal industry.

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Genuine "likeability"

 Off-line and on-line... the need for each to be one in the same

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Thoughts on the National Bridal Gown sale

Notes on the National Bridal Sale…

and on the passing of industry pioneers

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What do you mean... "formal"?

Here’s the questions I’ve been struggling with lately:

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Time for a National Bridal Sample Sale?

Sue Maslowski, second-generation owner of Jay West Bridal in Haddonfield, N.J., has been working diligently on developing an annual National Sample Sale Day...

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This issue's theme: Optimism!

If you take a bit of a step back and review the topics of this issue as a whole, you may notice an underlying theme.

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Major progess against counterfeiters

The ABPIA (American Bridal and Prom Industry Association), and its ongoing efforts to combat copyright and trademark infringement by offshore factories and their websites

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