Feb 27, 2017
The National Bridal Sale Day, intended to become a tradition much like Black Friday has become throughout the country, will occur on July 15, 2017.
National Bridal Sale Day is open to ALL independent bridal stores coast to coast, with the goals of
• Increasing store traffic at a time when traffic is typically low;
• Clean house of discontinued and non-productive inventory;
• Turn discontinued inventory
Currently, National Bridal Sale Day is working closely with Bridal Guide, VOWS Magazine, the IBMA (International Bridal Manufacturer Association), The Knot, Brides, BrideClick, Martha Stewart Weddings, mywedding.com, and the Association of Wedding Gown Specialists to organize this important event.
There is a $35 annual fee for retailers to participate. Fee will be $50 for all registrations received after April 1, 2017. This fee offsets administrative costs and entitles a bridal stores:
• Listing on the National Website
• Press releases on a National level
• National service provider advertising
Additionally, the first 100 stores to enroll will get a free Facebook ad.
For more information, to get involved, please email Nationalbridalsale@gmail.com, and follow on Facebook
Shannon Hurd, Managing Editor, oversees the editorial content and direction of VOWS and its platforms. She writes on Social Media and the intersection of bridal business and life. Shannon's recent blog posts are below.
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Peter Grimes, Publisher and founder of VOWS Magazine. His comments are presented in each issue's Publisher's Note, and often address industry issues and pertinent news of the day. He can be reached at 949 388 4848 or via email
Work smarter by concentrating on what you do best... and delegating the rest.