Morilee unveils new logo, website

Intricate beading adorns the sleeveless bodice with V-neckline of this tulle wedding dress with ball gown silhouette, Morilee style 2887.
Intricate beading adorns the sleeveless bodice with V-neckline of this tulle wedding dress with ball gown silhouette, Morilee style 2887.

    As of June 30, Morilee has been sporting a brand-new website and new logo. The purpose of the company’s brand refresh is to streamline its collections, make it easier to navigate its site, and cater to today’s “on-the-go” consumer.
    “Our new logo offers a much more updated look with crisp, clean lines, and a modern feel,” a spokesperson said.
    Additionally to Morilee now becoming a one-word brand, the company has consolidated its various bridesmaids’ collections into one Morilee Bridesmaids collection. It has also merged its Paparazzi Prom and Sticks & Stones collections into one, under the collection name Morilee Prom.
    Along with these changes comes the company’s plan to increase its reach and brand strength to the consumer via an increased social-media presence. Morilee will be working on innovative ways to cross promote with its Authorized Retailers, and looks forward to “an amazing partnership” with them for Spring 2017.
    For additional details, call 877-946-6674 or visit www.morilee.com.

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