Mary’s Bridal unveils new Exclusive Collection
Mar 4, 2016
Mary’s is unveiling a new “Exclusive Collection” specially selected for your bridal store. These distinctive gowns are ready to display on your dress racks with your own designer dress label.
“You’re the designer of your own brand,” a spokesperson said. “Your customers will be impressed with the same impeccable workmanship and couture construction of these designer gowns just like Mary’s.”
This collection is made available once a year, in the fall season only.
“Because we trust that you know your customers best, retailers will have the freedom of choosing their own mark-ups, and advertising the collection on their own website, Instagram and Facebook accounts,” the spokesperson said.
Mary’s will not promote these gowns on Mary’s bridal websites. Only an individual bridal store’s visitors will be able to actually see these gowns in person.
Retailers interested in claiming their own brand and launching their own collection should call their Mary’s rep. Questions can be directed to 281-933-9678.
Shannon Hurd, Managing Editor, oversees the editorial content and direction of VOWS and its platforms. She writes on Social Media and the intersection of bridal business and life. Shannon's recent blog posts are below.
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Peter Grimes, Publisher and founder of VOWS Magazine. His comments are presented in each issue's Publisher's Note, and often address industry issues and pertinent news of the day. He can be reached at 949 388 4848 or via email
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