May 17, 2016
Maggie Sottero Designs has expanded marketing efforts to reach full-figure brides. The high-quality gown construction can make curvaceous brides look up to two sizes smaller in an instant, the company said. Maggie Sottero is now adding several larger-size gowns to trunk shows, has expanded efforts to feature images of gowns on curvy models in social marketing, and recommends Authorized Maggie Retailers share these images on their social networks as well.
The Plus Size Promotion is an opportunity to get larger sizes in stores.
“Retailers are thrilled with the Plus Size Promotion as a tool to strengthen their business and reach more brides,” said Christina Blanchette, VP sales and marketing. “Full-figured brides love the famous ‘Maggie Magic’ fit.” The majority of Maggie Sottero gowns are available up to size 28.”
Shannon Hurd, Managing Editor, oversees the editorial content and direction of VOWS and its platforms. She writes on Social Media and the intersection of bridal business and life. Shannon's recent blog posts are below.
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Peter Grimes, Publisher and founder of VOWS Magazine. His comments are presented in each issue's Publisher's Note, and often address industry issues and pertinent news of the day. He can be reached at 949 388 4848 or via email
As we close out 2016, there are a number of undercurrents that should break the surface in the coming season and year