The Knot partners with Davids Bridal

The Knot has entered into a partnership with David’s Bridal to expand the reach of its local marketplace.

As of early January, brides on the David’s Bridal website will be able to search for their wedding gown, and be able to continue planning their wedding with an enhanced local vendor marketplace. This feature, powered by The Knot, will allow her to find and book wedding vendors such as venues, florists, caterers, entertainment and much more… but excludes any listings for competitive bridal salons.

Brides can access the marketplace from David’s Bridal Resources-Wedding Solutions web section.

The Knot attracts nearly ten million unique visitors every month, and this partnership will extend the reach of its online wedding marketplace—and of select vendor categories—to 1.5 million incremental monthly unique visitors on DavidsBridal.com, according to a spokesman for the Knot. David’s Bridal is the largest bridal fashion retailer in the US.

“The Knot surveyed the landscape and we are excited to partner with David’s Bridal, the largest bridal fashion retailer in the country, to increase exposure for our local wedding professionals to 60 percent more couples than the next largest wedding network,” said Kristin Savilia, President, XO Group Inc.

“The goal of The Knot is to inspire, plan and book every wedding in America, and this partnership furthers our ability to make our wedding pro’s marketing investment even more valuable as they can extend their advertising reach with a single powerful platform.”

“David’s Bridal is continuously looking for new ways in which we can help alleviate the stress of wedding planning for the bride,” said Pamela Wallack, CEO & President of David’s Bridal.

“This new partnership with The Knot will allow us to offer a seamless experience for our customers on davidsbridal.com where she can not only look for the gown of her dreams, but also begin the planning process for her big day by browsing through a selection of the best vendors in her area.”

The wedding marketplace on TheKnot.com currently includes more than 300,000 local vendor profiles across the U.S., over one million trusted reviews and over 1.3 million photos. The Knot marketplace also provides local businesses with tools and opportunities to acquire new clients.

Post a comment:

Your Name:

Your Email Address:

Comment:

2000 characters remaining

Captcha:

Web Design & Web Development by LVSYS