Jul 1, 2016
Jasmine Bridal has a new promotion starting Spring 2017. The company is introducing a three-point partnership program consisting of: Style, Profitability and Territory Protection.
Each point has key procedures designed to strengthen its partnerships with the organizational buyer and provide added value for the ultimate consumer.
Jasmine’s focus on Saleability emphasizes:
Style: What’s new, hot, trendy. Includes the one-of-a-kind Custom Design.
Service: This is a fresh way to cater to Millennials demanding customizations. Jasmine has devised a way to include them in the design process while providing couture options.
Profitability: Trade Term discounts, Sample Promotions, Rebate credits. Designed to support a 3x wholesale mark-up on retail while keeping competitive prices ranging from $1,200 to $2,500.
Territory Protection: Jasmine has always maintained a policy to not sell its gowns on the Internet. All consumer calls to featured retailers. The company said it “works hard to prevent market saturation by limiting how many retailers are in a given area.”
This Three-Point Partnership Program will kick off in August. For information visit Jasmine at the Atlanta – AmericansMart or Los Angeles – The Magic Box or call 800-634-0224.
Shannon Hurd, Managing Editor, oversees the editorial content and direction of VOWS and its platforms. She writes on Social Media and the intersection of bridal business and life. Shannon's recent blog posts are below.
How to hook a repeat customer in three easy steps.
Peter Grimes, Publisher and founder of VOWS Magazine. His comments are presented in each issue's Publisher's Note, and often address industry issues and pertinent news of the day. He can be reached at 949 388 4848 or via email
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