House of Wu resources ready for use

    Retailers can expect to see a wide array of fabrics and textures in House of Wu’s Fall 2016 collections with a plethora of new styles designed to pique their interests. The collection has an anticipated release date of May 2, 2016, when the new images will be live on the House of Wu website – viewable by consumers and accessible to authorized retailers for download.
    Earlier this year, House of Wu made the announcement to their authorized retailers that they were unifying their Christina Wu, Cara Mia, Christina Wu Occasions and Serena London labels under the Christina Wu family. This decision was based upon the ultimate goals of driving more consumers to their retailers’ stores and creating a more cohesive marketing strategy.
In addition to these changes, each of these brands took on a new brand identity, which are as follows:
 - Christina Wu Brides (formerly
    known as Christina Wu)
- Christina Wu Love (formerly known
    as their non-advertised women’s
    sizes collection, Cara Mia)
- Christina Wu Celebration (formerly
    known as Christina Wu Occasions)
- Christina Wu Elegance (formerly
    known as Serena London)

    While each of these labels will be carrying a new name, the quality, value and design will remain consistent with the high standards that all House of Wu labels possess, according to the company.
    Around the same time of rebranding their Christina Wu collections, House of Wu also announced the release of their new juniors line, XO by Hannah S. This collection will showcase a variety of fun, fashion-savvy styles that are designed just for younger fashionistas.

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