Jul 1, 2016
Mascara showcased its debut collection in 2009, and since then the brand has picked up numerous awards and accolades, including the prestigious Best British Occasion and Evening Wear Brand.
Aimed at women who want elegance and individuality, Mascara is part of the House of Frank Saul, a leading name in high-quality women’s wear that was founded in 1980.
“Each dress is a sophisticated foray into a world of luxury, quality and classic good taste,” a spokesperson said. “Lines are chic and minimal, and fabrics are beautifully cut and draped to complement the feminine form.”
The spokesperson continued, “Always flattering and stylish, Mascara women’s dresses are the perfect choice for ladies who demand red carpet level glamour for all of their day or evening engagements and special events. The brand has gone from strength to strength and is now a regular feature in magazines all over the world, and a favorite with women who enjoy standing out from the crowd.”
Inspired by classic designs from previous decades, Mascara Fashion includes beading and embroidery throughout its collections. Masacara‘s maxi dresses accentuate the silhouette with draping and stitching, and flowing skirts give the illusion of height and degree of poise. Fabrics such as lace and jersey make the distinctive variety of textures and finishes that epitomize Mascara Fashion, allowing customers to try new looks.
The Mascara Brand is aimed at the 16+ age group and stocked by leading department stores and independent specialist retailers across Europe. The team has now set their sights on breaking into the USA.
For more information, visit www.franksaul.com.
Shannon Hurd, Managing Editor, oversees the editorial content and direction of VOWS and its platforms. She writes on Social Media and the intersection of bridal business and life. Shannon's recent blog posts are below.
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Peter Grimes, Publisher and founder of VOWS Magazine. His comments are presented in each issue's Publisher's Note, and often address industry issues and pertinent news of the day. He can be reached at 949 388 4848 or via email
As we close out 2016, there are a number of undercurrents that should break the surface in the coming season and year