Editor's Blog

Shannon Hurd, Editor in Chief, oversees the editorial staff, content and direction of VOWS and its platforms. She often writes on the intersection of business and life. 

Love and Loyalty

What’s more important:
Warm, friendly people or some very cool features?

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What's In, What's out for 2018?

Goodbye Consultant's Corner, hello new column!

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Year-end Reflections

Giving thanks for VOWS’ talented editorial staff!

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Silver Linings

Tough times highlight the awesomeness
of our niche bridal community.

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How to Lose an Employee in 10 Days

Are you committing this cardinal business sin?

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Connecting via Social Media

Fancy bells and whistles are fine
but simple conversation wins every time.

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Shannon Hurd at 2017 Rockies Fantasy Camp in Scottsdale, Ariz.

Return to Rockies Fantasy Camp

How to hook a repeat customer in three easy steps.

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Creating a Holiday to Promote an Event

National Bridal Sale Day could be the start of something great!

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Customer Service Fail

One bad experience can create a word-of-mouth ripple effect.

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