Dessy Group exclusive partner of Jenny Packham bridesmaids

Dessy Group is now the exclusive partner of Jenny Packham for
Bridesmaids’ dresses worldwide.

The collection, to be released this September at bridal markets across the US and Europe, is an addition to Dessy’s established maids collections: Dessy, After 6, Alfred Sung, Social Bridesmaids, Lela Rose, Jenny Yoo, Studio Design and Bella Bridesmaids.

The Jenny Packham collection will be available to consumers starting January 2018, and features 16 highly individual pieces featuring Jenny’s signature look of classic fabrics with modern silhouettes and beaded embellishments.

Additionally, the collection will be part of the Dessy Universal Minimums program in which a retailer can mix and match stock orders across all brands.

“All Dessy Group retailers will have access to reorder Jenny Packham styles and there will also be a JP Premium account status for stores that carry the complete range,” says Alan Dessy, CEO of the Dessy Group.

“We have established the profile of Jenny Packham Premium retailers. They will be listed as authorized retailers of the line, and included on page in print ads featured in Brides and Martha Stewart magazines throughout the year. They will also appear on the Jenny Packham landing page and a dedicated dealer locator on Dessy.com.”

For additional details on this collection and additional Dessy Group collection and programs, call 646 638-9600.

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