Jan 18, 2016
National Bridal Market Chicago recently confirmed its schedule of events for the March 16-18, 2016 (new date pattern: Wed-Fri) Spring Market and show organizers said it’s “better than ever.”
One day prior to market, on Tuesday, March 15, the esteemed Mon Cheri Academy will cover the latest social networking and advertising methods to drive consumers into your store, the best techniques to close sales, the core elements that drive financial success and much more. [RSVP info available at www.NationalBridalMarket.com]
On Wed., March 16, “The Bones of a Successful Bridal Sale” will be presented by the IBMA and moderated by Hedy Lapkin, executive director. Bridal industry experts, including Sue Maslowski from Jay West Bridal, will share their strategies to help you create, market and deliver a successful sales event.
“Bridal Fantasia” sponsored by mywedding.com will take place on Wed., March 16. Sample appetizers and sip drinks before proceeding to a runway show featuring the latest trends in bridal and special occasion in the historic Merchandise Mart Lobby.
Continuing the education, on Thurs., March 17, “How to Differentiate Your Store... a Bridal Retailer Perspective” will be presented by Eddie Allen, president of BBL & VP Operations for Bridals by Lori. With more than 37 years of industry experience, Eddie will share inside secrets on how to maximize your business profits and, most importantly, set your store apart from the competition.
Buyers also enjoy free daily lunch, discounted hotel rates, complimentary Wi-Fi and buyers’ breaks including sweet treats and more. Book discounted hotel rates online at www.NationalBridalMarket.com.
Mark your calendar for the 2016 DEBI Awards – this year on a new night – during the September 8-11, 2016 Market. The DEBIs will be held Sat., September 10, 2016 at the Field Museum.
Also, don’t forget to save the date for the New York International Bridal Week at Pier 92/94 in New York. Dates are confirmed for both shows: April 16-18 and October 8-10, 2016.
Shannon Hurd, Managing Editor, oversees the editorial content and direction of VOWS and its platforms. She writes on Social Media and the intersection of bridal business and life. Shannon's recent blog posts are below.
How to hook a repeat customer in three easy steps.
Peter Grimes, Publisher and founder of VOWS Magazine. His comments are presented in each issue's Publisher's Note, and often address industry issues and pertinent news of the day. He can be reached at 949 388 4848 or via email
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