Sep 19, 2016
For the Fall 2016 season, Casablanca Bridal launched the first-ever Beloved by Casablanca Bridal collection.
This all-new, biannual line is a more price-discerning version of the brand’s bread and butter Casablanca Bridal line. The company reports that press and retailer reaction to Beloved by Casablanca Bridal at market was “extremely strong,” adding that initial feedback from digital marketing analytics proves that brides themselves are reacting just as positively.
The Spring 2017 collection offers a lineup of dresses under MSRP $1,000, and heavy promotional efforts in leading bridal publications. Availability is open; interested retailers can e-mail email@example.com to be put in touch with the sales representative in their area. They can also request to become a retailer by filling out the form at www.retail.casablancabridal.com.
Shannon Hurd, Managing Editor, oversees the editorial content and direction of VOWS and its platforms. She writes on Social Media and the intersection of bridal business and life. Shannon's recent blog posts are below.
It’s authentic, informative, fun – and strategically effective.
Peter Grimes, Publisher and founder of VOWS Magazine. His comments are presented in each issue's Publisher's Note, and often address industry issues and pertinent news of the day. He can be reached at 949 388 4848 or via email
As we close out 2016, there are a number of undercurrents that should break the surface in the coming season and year