Mar 4, 2016
Wedding gown manufacturer Casablanca Bridal is pleased to introduce a new division of its company with the first-ever Beloved By Casablanca Bridals, Incorporated collection for Fall 2016.
Beloved is the missing piece of the range of lines carried by Casablanca Bridals, Incorporated. Currently, mid-level price points are catered to with the Casablanca line, as well higher-end gowns with the Amare Couture line. Contrastingly, Beloved offers gowns for the budget-conscious bride. However, it also offers the ability to provide a range of different customizations, a service not typical to this category and price segment.
“We are thrilled to be able to cater to a wider range of brides-to-be than ever before,” says owner and CEO Kevin Lu. “Every woman deserves to discover her dream dress for her special day, and Beloved will give us even more of an ability to reach these women.”
Whimsical and romantic, the first collection from Beloved aims to conjure up a range of emotions spanning Serenity to Euphoria, which the gowns are named after. The Beloved bride is “less concerned with all of the bells and whistles of extravagance on her wedding day than she is with practicality, comfort and staying true to herself, and to her beloved.”
The Fall 2016 Collection contains 16 different gowns. While they create a cohesive line bonded together by a sweetness, freshness and youthfulness, there is enough variety within to suit the taste of many different brides. From fit-and-flare options to A-line dresses and even ball gowns, all different silhouettes are represented.
The first viewing of the Fall 2016 Beloved Collection will be at the National Bridal Market Chicago, March 16-18. Another viewing will be at the New York International Bridal Week, April 16-18. The collection will launch officially in July 2016, with collections to follow each subsequent spring and fall.
Distribution for the Beloved line will be widespread in both national and international markets. Those interested in becoming an authorized retailer should contact the Casablanca customer service team at 800-531-6494.
Shannon Hurd, Managing Editor, oversees the editorial content and direction of VOWS and its platforms. She writes on Social Media and the intersection of bridal business and life. Shannon's recent blog posts are below.
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Peter Grimes, Publisher and founder of VOWS Magazine. His comments are presented in each issue's Publisher's Note, and often address industry issues and pertinent news of the day. He can be reached at 949 388 4848 or via email
As we close out 2016, there are a number of undercurrents that should break the surface in the coming season and year