Mar 24, 2017
Alfred Angelo, America’s oldest bridal company, debuted a new Truly Yours bridal collection at National Bridal Market in Chicago last week.
The new collection of separates will join Alfred Angelo’s existing franchise collections – Sapphire, Modern Vintage, Signature and Disney’s Fairy Tale Weddings by Alfred Angelo so that brides can find the perfect match for their big day.
The gowns are contemporary and chic, designed for the bride trying to create something all her own, whether the wedding is on the beach or in a garden, Truly Yours has a combination waiting for her. Also comprised in the Truly Yours collection are bridal separates allowing the bride to design a more personalized look for her wedding by mixing and matching stunning tops, gorgeous skirts, belts and toppers to design her own wedding dress.
“The modern bride wants to create an occasion as individual as she is and the Truly Yours concept allows her the freedom to create something truly unique to her personal style,” said Richard Anders, President and Chief Executive Officer at Alfred Angelo. “Strategically, adding this fifth sub-brand to our portfolio allows us to offer another collection based directly on consumer needs and wishes.”
Each Alfred Angelo collection brings an unmatched variety of styles tailored to specific tastes. Signature by Alfred Angelo pairs well with a classical bride looking for the quintessential wedding gown in a style that is romantic, traditional & beautiful. Sapphire Collection has couture-inspired styling, gorgeous fabrics & lavish embellishments for the glamorous bride. Modern Vintage is ideal for a destination wedding, capturing the understated elegance and gracefulness of vintage gowns with modern updates, while the Disney Fairy Tale Weddings by Alfred Angelo features ball gowns for a bride’s own happily ever after.
Now, Truly Yours by Alfred Angelo will feature unique dresses that reflect each bride’s individual style.
The Truly Yours collection by Alfred Angelo will be available beginning Fall of 2017 at Alfred Angelo Signature stores in the U.S. and authorized specialty retailers worldwide. Gowns start at $695 to $1,250 (USD).
Every year the Truly Yours collection will be refreshed each spring and fall seasons to incorporate current fashion trends while not losing the romantic feel of the traditional bridal gown.
Also coming in 2018, to further provide options for all brides, Alfred Angelo will release the new Bella Vita collection of perfect silhouettes for the plus size bride.
Shannon Hurd, Managing Editor, oversees the editorial content and direction of VOWS and its platforms. She writes on Social Media and the intersection of bridal business and life. Shannon's recent blog posts are below.
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Peter Grimes, Publisher and founder of VOWS Magazine. His comments are presented in each issue's Publisher's Note, and often address industry issues and pertinent news of the day. He can be reached at 949 388 4848 or via email
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