These feature articles examine specific issues to bridal retail, including how to survive as an independent retailer, how to merchandise and promote your business, how to effectively sell and train a sales staff, as well as identifying fashion and consumer shopping trends and preferences.

Additionally, VOWS also frequently spotlights a specific product category, such as bridal, bridesmaids, mothers and accessories, for in-depth coverage and discussion.

For 18 years, we have been committed to providing you, the specialty bridal and wedding professional, with the information you need to deliver top quality products while creating memorable customer service for your brides, grooms and Prom customers.

VOWS, however, is more than a resource or repository of industry specifics. Our greatest accomplishment is the development of a sense of community, a sense of belonging, among our readership and advertisers. While VOWS is the end result of a dedicated staff and a broad vision, it is a magazine that truly belongs to the industry it serves.

The Staff

Peter Grimes, Publisher: petergrimes@vowsmagazine.com	Kori Grimes, Managing Partner: korigrimes@vowsmagazine.com
Shannon Hurd, Editor in Chief: shannon@vowsmagazine.com	Karl Nazarro, Creative Director: karl@vowsmagazine.com