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Advertising/Promotion: Tips on marketing your store.
Advice Column: Short and to the point.
Book Reviews: Must read books for your book shelf.
Customer Service: Tips for improving your interaction with the bride.
Guest Column: Opinions from industry professionals.
Men's Formal Wear: How to develop an effective department.
Personnel: Hiring, reviewing, training, terminating. 		Product-Accessories: How to buy, merchandize, and sell.
Product-Apparel: Details on merchandising gown and dress lines.
Prom: Promoting, selling, merchandising this category.
Selling: Specifics for improving your closing ratios.
Store Management: From window displays to follow up service.
Store Profiles: 16 years of some of the best stores in North America.
Style Trends: Periodic forecasts of bridal apparel.




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Advertising/Promotion: Tips on marketing your store
Issue date Headline
Aug/Sept 1990
 Direct Mail Do’s and Don’ts
This promotional tool can be effective... if understood and used the right way.
March / April 1991
 The Struggle For The Bride's Attention
Understand what bridal advertising works... and what doesn’t
May/June 1991
 Bridal Magazine Advertising Part Two:
How is it best used?
July/Aug 1991
 Bridal Magazine Advertising: Part Three
Getting The Most From Your Advertising Dollars
Sept/Oct 1991
 Window Displays That Take Center Stage
Are your store windows receiving ovations from the crowd?
Sept/Oct 1991
 Winning Their Hearts and Minds
To develop a positive image, or battle a negative one, get outside your store.
Nov/Dec 1992
 Prom-otions
Prepare for Prom by reviewing your past promotions... and what you’ll need.
Jan/Feb 1993
 Is It Time To Change Your Company Look?
Your customers "see" you by your graphic presentations...it may be time to examine what message you're sending.
Sept/Oct 1996
 Playing on the Web
Manufacturers and retailers are exploring the Internet...but does it make sense for bridal?
Sept/Oct 1996
 Avoid Potholes on the Information Superhighway
Creating your own web page sounds like a great idea...but too often the web's potential remains just that.
Sept/Oct 1996
 Olympics and Bridal
The influence of the Olympics on
the industry.
Sept/Oct 1996
 Marketing For A Competitive Advantage
Marketing and promotion plans are not difficult, but it does involve conquering the ostrich syndrome.
Sept/Oct 1996
 Putting Your IMAGE on Paper
Consistent focus, inside and outside of the store, strengthens the power of your advertising.
Jan/Feb 1997
 Forming Unique Partnerships
Networking increases your scope and stretches advertising and promotional dollars.
July/Aug 1997
 Guiding Your Advertising Investment
Make the most of your ad buys by building a single massage and selling yourself as a destination.
July/Aug 1997
 Magazine Advertising
The Right Audience Available at Many Price Points
July/Aug 1997
 Radio Advertising:
A Medium Built for the Emotions of Bridal
Sept/Oct 1997
 Make More Money With Bridal Zingers
Key ideas that can control costs and increase volume, thus driving profits higher.
March / April 1998
 Heavy Competition?
Nimble moves can keep the warehouse operations in check.
March / April 1998
 Undefined Market?
Targeting a niche can strengthen your position.
March / April 1998
 An Internet Check Up
Retailers should develop on-line plans. What stands in their way and what advice can carry them forward?
Nov/Dec 1998
 BRANDING YOUR BRIDAL SHOP: Part 1
The first in a year-long series exploring the concept of BRANDING, and it application to bridal retail
Jan/Feb 1999
 An Idea Round-Up for Merchandising Accessories
You need to sell them; you're already stocking them. But you may be sick of the same old displays. Here's help!
Jan/Feb 1999
 Defining the Brand: Part 2
Use our guidelines and move three steps closer to household name
March/April 1999
 Your Speed Ahead!
Retailers hesitant to engage the Internet have had good reason. Here are tips for going on-line at your own pace.
March/April 1999
 Branding Your Bridal Store: Part 3
A consistent brand message creates the ultimate shopping experience
July/Aug 1999
 Excitement In Hand...
Direct mail is a natural for bridal. It's cheap, flexible, easy to customize...and it's back in business!
July/Aug 1999
 Web Site Marketing
Ten steps to take you from initial effort to real impact.
July/Aug 1999
 Success Within Grasp
The best direct mail campaigns avoid seven common mistakes. Learn what they are, and how your mailers can lead to bigger returns.
July/Aug 1999
 Branding Your Bridal Store: Part 4
COMMUNICATING THE BRAND
Sept/Oct 1999
 Branding Your Bridal Store: Part 5
Planting the Brand
Nov/Dec 1999
 Branding Your Bridal Store: Part 6
Evaluating the brand
Nov/Dec 1999
 Profiles in Branding
A fully-integrated branding approach can revive and grow sales, and address difficult transitions
March/April 2000
 Battling Information Overload
Manage the information you know is out there, that you should be receiving, so that your business benefits
May/June 2000
 It’s Time to Play “Attitude Check”
Today’s subject: the Internet
July/Aug 2000
 Bridal Bartering
The time-tested exchange of goods and services has been updated for modern business.
Sept/Oct 2000
 Product Placement:
Sell more goods that make you the most money with contribution margin and breakeven analysis
Sept/Oct 2000
 Smart, Sassy, Friendly or Classy?
Dress your staff and store to enhance your image.
Sept/Oct 2000
 More Effective Radio and Television Advertising
Today’s consumer is oblivious to half of the marketing that clutters her daily life because it does not relate to her.
Sept/Oct 2000
 9 Steps to Cut Through Ad Clutter
There are ways to make your advertising message heard above the din
Sept/Oct 2000
 Growing a Web Site
Your site must employ features of the online world or your customers will judge you as out of touch.
Nov/Dec 2000
 Pulling Together a Stellar Year of Promotions
Twelve months of ideas to build excitement in your store and for your brides
Nov/Dec 2000
 Outdoor Advertising
The rundown on an age-old, and newly popular, media opportunity... the billboard
Jan/Feb 2001
 “Vocal” Training:
Achieve a bigger voice for your marketing efforts with messages that stick in their heads
March/April 2001
 How to Get the Publicty You Deserve
While advertising is important, it cannot give you the credibility that publicity can
May/June 2001
 Technology 101: Building On Basics
“Tech support” to improve business and cut costs
May/June 2001
 E-mail Marketing
You've mastered the essentials, now take your computer and marketing savvy one step farther
July/Aug 2001
 Surfs Up!
Use your website to promote to Prom going teens
Sept/Oct 2001
 What's Your Sign?
Explore the source of sensational store signs, and how to give them impact
March/April 2002
 Freebie Fun for Bridal Boutiques
From sticky pads to tasty treats, promote your business with some little extras that make a difference
Sept/Oct 2002
 Under Construction
A reliable Web presence and steady maintenance boosts your effectiveness
Sept/Oct
 Net Results
Check out these retailer Web sites for hot tips on building your own
March/April 2003
 Polish Your Bridal Show Style
Shine among competitors, and catch the bride’s attention with effective participation
March/April 2003
 Choosing Your Web Site Designer
Look long term, and for a professional who understands you and your needs
March/April 2003
 A Promotional Step Ahead
You’ve run ads, radio spots, maybe a commercial. There are other steps you can still take
March/April 2003
 Building a Yellow Pages Ad
Though simple, follow key guidelines to increase your ad’s impact
Sept/Oct 2003
 Exorcise Voodoo Out of False Advertising
Eliminate promotional hocus-pocus — incorporate practical strategies instead.
Sept/Oct 2003
 Trunk Show Strategies
Smart marketing and staff motivation “does a bridal business good.”
Sept/Oct 2003
 Winning The Upscale Game
Dominate the court with this step-by-step approach to beating the competition.
Jan/Feb 2004
 Online Chatter Control
What can you do when on line chat hurts your store?
Jan/Feb 2004
 Playing To Win
Incorporate marketing strategies for a competitive edge in a crowded marketplace
Jan/Feb 2004
 In The Public Eye
Gain free business exposure using media-savvy techniques.
March/April 2004
 Build A Better Business Card
Make it an effective marketing tool, not just a container of contact information
March/April 2004
 Outsmart Your Competition
Use “Guerilla” tactics and improve your marketing impact.
May/June 2004
 Refine Your Marketing Message
Dare to be different using the latest spin on strategies.
July/August 2004
 Exceptional Exteriors
Keep a polished image during the summer season slam.
July/August 2004
 Mining Valuable Public Relations
Maintain a discipline of goodwill, building positive PR buzz.
July/August 2004
 Master Regional Advertising
You don't have to be an expert to create effective ads.
Sept/Oct 2004
 E-newsletter Essentials:
Harness the power of the Internet and drive shoppers to your store.
Sept/Oct 2004
 "Fashion-Show Biz" on a Budget
Consider your options when planning the next big event.
Sept/Oct 2004
 Hooked on Handouts
Generate customer loyalty through this education-based marketing tool.
Sept/Oct 2004
 Prom Sites With Pizzazz
Capture your teenage customer's attention with a dynamic online presence.
Sept/Oct 2004
 Sleeping with the Enemy
Subhead: through a cooperative-retail partnership.
Nov/Dec 2004
 Plot and Plan Your Sales
Prepare (now!) for a (new) year of sales events and strategies.
March/April 2005
 Convert Online Browsers to Customers
Are you doing all you can to lure potential shoppers to your store?
March?April 2005
 On the Lookout for Leads
Uncover sources and bring in viable prospects today!
March/April 2005
 Online Customer Service Done Right
Improve your "Net" worth with an accommodating, structured system.
March/April 2005
 Sales Leads Success Stories
Retailers and experts divulge secrets on generating stronger response rates.
March/April 2005
 Time to Clip Coupons?
If they're a tired marketing tool, try some fresh alternatives.
May/June 2005
 What's in a Receipt?
Turn this simple slip of paper into an effective marketing tool.
May/June 2005
 The Power of Personalization
Embrace the mighty "ME" trend and enhance your potential for profit.


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Advice Column: Short and to the point
Issue date Headline

Travel Smarts
How to save time and spare headaches at market.
Jan/Feb 2005 Seeing It Straight
Learn how eyestrain can impact your job and reduce the risk of injury.
March/April 2005 How to "Kill" a Sale
Avoid common selling mistakes and keep your closing potential alive.
May/June 2005 What's in a Receipt?
Turn this simple slip of paper into an effective marketing tool.


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Book Reviews: Must read books for your book shelf(New)
Issue date Headline
May/June 1996 The Myth of Working Woman Niceness
"Why Good Girls Don't Get Ahead But Gutsy Girls Do: Nine Secrets Every Career Woman Must Know.”
Sept/Oct 1996 1001 Ways to Reward
Low cost techniques to recognize good work.
March / April 1998 Straight Talk About "Yellow Pages Advertising"
Not all businesses benefit equally
May/June 1998 Brush Up On the Basics with ‘Customer Service for Dummies’.
March/April 1999 A Better-Business Tip: 'Speak to Influence'
A book on language and voice offers insights and a unique perspective on the importance of one's voice.
Sept/Oct 1999 The Latest in Sales Management Books
These resources offer encouragement, inspiration and perspective
March/April 2000 Selling Tools For The Information Age
Six Hats Define Abilities Sales Pro Must Develop.
July/Aug 2000 New Planners for Niche Brides
Each book could be helpful for retailers, both in house use and resale
Sept/Oct 2000 Let Your Values be Your Guide...
A new way to plan for the future.
Sept/Oct 2000 Maternal Insights
A look at two books written from the mother's point of view.
March/April 2001 Triggers
Spurring sales in the minds of a prospect.
Sept/Oct 2002 "Why People Buy Things They Don’t Need"
Jan/Feb 2003 Planning A Plenty
Wedding guides to help the bride plan her way
Sept/Oct 2003 The Afrocentric Bride
Understand how culture and color shape the wedding experience.
March/April 2004 “Good To Great”
How 11 leading companies committed to becoming the best.
Sept/Oct 2004 "Stop Whining! Start Selling!"
This source for success explodes with sales-boosting strategies
Jan/Feb 2005 "The First and Original Book of Prom"
Understand your customers' mindset to better relate (and sell!) to teen shoppers.
March/April 2005 “Thriving in the Shadows of Giants"
Subhead: An expert on independent retail gives Mom-and-Pops new ways to shine.



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Customer Service: Tips for improving your interaction with the bride(New)
Issue date Headline
April/May 1990 Creative Sewing
A new department to cover workroom details
July/Aug 1991 The Alteration Department:
Profit center or nightmare?
Sept/Oct 1991 Test Your Telephone Etiquette
One of the most important customer contacts is via the phone.
Sept/Oct 1991 Winning Their Hearts and Minds
To develop a positive image, or battle a negative one, get outside your store.
Sept/Oct 1991 Customer Service that Packs a Punch
Impeccable customer service demands more than just lip service
Sept/Oct 1991 The Best Way To Handle Complaints...
Accept the challenge and minimize the damage
July/August 1996 Handling requests for a discount
A discount, even if approved by management, may not always be the setting for an easy close.
Sept/Oct 1996 The emotional bride
Retailer survival guide for working with the bride.
July/Aug 1997 A Partial Guide To Custom Changes
The following companies offer extra services above and beyond length
Sept/Oct 1997 Complaints:
You can’t make bad reviews go away, but you can minimize the damage.
Sept/Oct 1999 Alteration Departments: Still an Important Service
Solidify long-term relationships with a customer, her family and her friends by customizing her garment
Sept/Oct 2000 The Secrets of Business Telephone Success
In a fast pace business world, consumers want their needs understood on their time table, not ours.
Sept/Oct 2000 Nontraditional Brides
Unusual weddings; understandable needs.
July/Aug 2001 A Sticky Summer Issue:
What to do with Shopper's Kids?
Sept/Oct 2001 Sensory Sensibility
Turn your attention to bridal store ambiance to create a true shopping experience
March/April 2002 Answering the Call
Use customer feedback to improve service and boost your business
March/April 2002 Assessing Alterations
Practitioners of sewing and alterations offer their insights into the “state of the industry”
Jan/Feb 2003 Manage Those Missed Appointments
There are ways to prevent no-shows, and to handle late appointment
March/April 2003 To “B” or Not to “B?”
Build your bustling understanding to more effectively serve and sell gowns
July/Aug 2003 Look and Learn: Notable Features
March/April 2004 Appointments Only
Flexibility and preparation make for hassle-free scheduling.
March/April 2004 Mapping the Customer Experience
Determine what your bride experiences at every point of contact with your store
March/April 2004 Mind Your Manners
Follow this Do-and-Don’t approach for proper phone and e-mail etiquette.
March/April 2004 Motivate Your Mappers
Get them involved in the process of “mapping” the customer experience
Sept/Oct 2004 Between a Rock and a Hard Place
Use these tactful tips and slip out of tight customer service snags.
Sept/Oct 2004 Adjusting to Contemporary Brides
Follow these 10 steps to confront changing shopping expectations.
Sept/Oct 2004 Defining Today's Bride
If this customer isn't what she used to be, who is she now?
Sept/Oct 2004 Hooked on Handouts
Generate customer loyalty through this education-based marketing tool.
Nov/Dec 2004 Express Your Appreciation!
You'll thank yourself later for expressing gratitude today.
Jan/Feb 2005 Explore Beyond the Store
Plan an "out-of-bridal-store experience" to enhance what you offer your customers.
Jan/Feb 2005 I'm Sorry ... So Sorry.
Master these two simple words to resolve difficult customer situations.
Jan/Feb 2005 Money Matters
Keep customers' tempers cool when settling a financial fix.
March/April 2005 The Bane of Body Image
Tactful, honest selling can help ease a customer's figure concerns.



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Guest Column: Opinions from industry professionals.(New)
Issue date Headline
Aug/Sept 1990 What Do You Think?
These issues threaten the industry as we know it.
Oct/Nov 1990 Expanding your services
Use your imagination, experience and intuition to produce a unique and positive experience for each client.
Jan/Feb 1991 Undercutting the competition?
Is cheaper really better?
March / April 1991 Recession Can Mean Good News For Your Business
There is a silver lining... if you can find it.
July/Aug 1991 Seven Ways To Leave Your Competition In The Dust
Strategies and tactics to make a difference
Sept/Oct 1991 International Formalwear Association Launches
National Advertising Program
May/June 1992 Weddings...Russian Style
July/August 1992 A new, old buzzword for the industry:
Total Quality Management
Nov/Dec 92 Guest Column:
To close more sales, begin with the end in mind.
Nov/Dec 1992 Accessory Sales Boost Overall Bridal Dollar Expenditures
Jan/Feb 1993 Reflections on the bride of the l990's
She is demanding...but of information and professional customer service
December 1993 A Potential Profit Center:
Gown Preservation
July/August 1996 Re-evaluate Your Store Now For a Smoother Ride in ‘97
Deciding what kind of services you want to offer will give your store a specific focus.
Sept/Oct 1996 Subleasing and Networking
Formalize your apporach to networking to profit from the courtesy you extend the bride.
July/Aug 1997 Merchandising Jewelry For Maximum Impact
Profit dollars can be generated from these add-on sales items as well.
Sept/Oct 1997 Ten Things That Matter Most to Brides
Who is today’s bride, and what is she looking for?
March / April 1998 Bridge-Building:
Manufacturers and retailers, often at odds because of miscommunication, work towards the same goal from different ends.
May/June 1998 The Future of Full-Service
To effectively compete in a tight marketplace, we must bond together and push forward.
Sept / Oct 1998 FTC Gown Tag Requirements
What you don't know is still legally binding.
Nov/Dec 1998 Getting Business from a Bridal Show
Set realistic goals, make a plan and be prepared.
July/Aug 1999 Taking Stock; Voicing Concerns; Embracing Change
A store owner's plea for more dialogue between retailers and manufacturers.
Sept/Oct 1999 Alternative Thinking:
Strategies to get you beyond discounting.
March/April 2000 All that Sparkles at Market...
Know what you’re looking at as you evaluate new jewelry lines.
March/April 2001 Seven Steps to Closing A Sale
Retailers doing well and enjoying their businesses have one common denominator: a well-trained staff.
July/Aug 2001 Putting prom promotion to the test
Know your target market
Nov/Dec 2001 Build a Brand, Build Profitability
Understand how branding vision brings loyal customers through your doors and into your store.
March/April 2002 Service Solutions in the Cinderella Business
July/Aug 2002 Your Business Road Map
How to build a plan and lead your organization down the road of success.
Jan/Feb 2003 Think Big, Be Big
We captured a worldwide stage. Here’s how you can too
March/April 2003 Tossing Your Pocket Change?
Every penny counts when it comes to accessory sales
July/Aug 2003 Look and Learn: Notable Features
Sept/Oct 2003 Trunk Show Strategies
Smart marketing and staff motivation “does a bridal business good.”
March/April 2004 Reach Out, Connect With Customers
Find unique, innovative ways to attract your target market.
May/June 2004 Dressing Grooms for Destination Weddings
From beachside to backyard ceremonies, find ways to service and sell
March/April 2005 Achieve More With Accessory Sales
Commit to analyzing your "profile" and watch revenues rise.



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Men's Formal Wear: How to develop an effective department
Issue date Headline

A Pair of Profit
Don’t forget renting shoes!
Oct/Nov 1990 Formal Notes:
The Underappreciated, and Profitable Pocket Square
Oct/Nov 1990 Black tie invited:
Suggest and direct the bride into inviting formal attire.
Jan/Feb 1991 Put The Promo In Prom Formal Wear Rental
Take full advantage of the prom and homecoming season
May/June 1991 Formal Notes:
Gingiss and Tuxedo Junction
May/June 1991 Apart from the Crowd
Separating your formal wear operation from the competition
Sept/Oct 1991 International Formalwear Association Launches
National Advertising Program
March/April 1992 The Difference Is The Presentation
How best to present your men’s formal wear
May/June 1992 Head to Toe Rentals
Don’t overlook the profitability in shoe rentals
May/June 1992 Financial insights into formal wear
May/June 1992 How to cultivate your bridal/formal wear business
Tips from Al's Formal Wear
March/April 1993 For Prom '93, Accessories Build the Excitement
The look for this season is formal wear accessories that create individuality.
March/April 1993 A Tale of Two Formal Wear Renters:
December 1993 A Formal Review
Lots of action this past year in the formal wear industry...here's what to expect for 1994.
May/June 1996 It's All In The Fit
Even the finest tuxedo will look terrible if improperly fitted.
July/Aug 1997 A Formal Who's Who
Listings of manufacturers, distributors
Sept/Oct 1997 Adding Formal Wear:
Script a Plan by Answering Key Questions
Sept/Oct 1997 Steer Your Shop Away From Formal Wear Traps
Be serious about your tuxedo department and make a commitment
May/June 1998 Today's Accessories: Just What the Customer Ordered
Men’s formal wear developing its own look and
personality
Sept/Oct 1999 Marketing to Marrying Men:
Statistics show a shift in the groom's role during wedding planning.
Sept/Oct 2000 Grooms in the Limelight
There's no second fiddle in this model of a tux department done right.
Nov/Dec 2001 Web "Works" for Menswear
Develop and redefine your Web presence to generate positive formal wear promotions to today's online man.
Nov/Dec 2001 Tracking Trends in Menswear.
Formal wear specialists offer insider views on what's hot, what's not.
Sept/Oct 2002 The BIG Story
Formal wear options provide large size men with style
March/April 2003 Formal in Flux
Formal wear industry faces a soft market, competitive flux and a call for new approaches
Nov/Dec 2003 Expert Tuxedo Tips
It’s not just brides who strive for style – grooms demand fashion, too!
Jan/Feb 2004 Three Twists To Pocket Squares
Teach these folds for a “together” tuxedo look.
March/April 2004 Teens, Tuxes and the Trends
Formal fashion goes hip, as more young men demand what’s hot.
March/April 2005 Fresh Formalwear Displays
Subhead: Encourage men to shop through a positive, helpful visual experience.



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Personnel: Hiring, reviewing, training, terminating(New)
Issue date Headline
Jan/Feb 1991 The Manager's Manifesto...
16 key points to build your style and success
as store owner or manager.
July/August 1996 Running a Successful Meeting
A pop quiz can be a powerful tool to evaluate, motivate and stimulate your staff.
Sept/Oct 1996 Sales staff compensation reflects how they perform
Commission, sales games and spiffs are effective ways of motivating employees.
Sept/Oct 1996 Help Wanted Ads
Can your Help Wanted ads actually hurt you?
Sept/Oct 1996 To Ask or Not to Ask
Avoid these dangerous legal traps when interviewing job applicants.
Sept/Oct 1996 Raiding a competitor’s staff
Knowing exactly what your objectives are can keep you out of court.
Sept/Oct 1996 Firing an employee
How you terminte an employee can be a costly mistake.
Sept/Oct 1996 Motivation. . . What Works, What Doesn't and Why
Create an environment to stimulate employees to motivate themselves .
Sept/Oct 1997 Keeping Good Employees
Building personal relationships with and gaining the trust of employees are keys to business' survival.
Sept/Oct 1997 How to Turn Negative Workers into Positive Performers
Negative employees can have a costly effect on your bottom line
Sept/Oct 1997 Measuring the Effectiveness of Your Sales Staff
A valuable technique is tracking the "conversion rate" of your sales staff.
March / April 1998 Unmotivated employees?
The best workers think like partners instead of pawns.
Sept / Oct 1998 MANAGE PROBLEM EMPLOYEES WITH "EMOTIONAL iNTELLIGENCE”
Recognize your emotions and those of others to solve problems.
Nov/Dec 1999 Evaluating People Performance
Staff reviews, however structured, are key to store success.
March/April 2000 Hiring the 'never had a job' employee.
How to gauge a potential worker's abilities and skills when they've never been tested
July/Aug 2000 What’s holding you back?
The negative aspects of this business can be determental
March/April 2001 When a Retailer's Child Marries
What to do when your son or daughter enters the territory of your business.
March/April 2001 Workplace Mediation
This trend in resolving disputes proves a good option for small business.
March/April 2002 Hey, It's a Gift! Make Sure your employees know it!
Welcome complaints as an opportunity to grow and better serve customer needs
March/April 2002 Help Wanted: "Experienced" Workers
As workforce demographics shift, should you reevalute your staff?
May/June 2002 Defining Employer Expectations
Take proactive steps to boost staff productivity with specific job responsibilities and requirements
July/Aug 2002 Follow the Leader
Cultivate an harmonious staff by taking the lead on making the atmosphere less hectic and more enjoyable
July/Aug 2002 From Buddy to Boss
Follow these 12 steps to successful staff promotions.
July/Aug 2002 Women's Wellness
Understanding health — the hurdles and habits that help it — in the female-dominated workplace.
Sept/Oct 2002 When Fired Employees Sue You
Reduce your risk of lawsuits with these precautionary steps
Sept/Oct 2002 Measuring Up
Learn how and when to use a personality test in the hiring process
Sept/Oct 2002 Power Plays
Cool tempers and avoid law suits with positive office politics
Sept/Oct 2002 "Typing" Tests
Knowing your personality, and that of others, improves your staff’s functions
Jan/Feb 2003 Year-Round Rewards
Suggestions for themed outings, snacks, perks and pick-me-ups to make employees feel special.
Jan/Feb 2003 Use Staff Feedback for Motivation
Performance reviews and rewards provide an ideal working environment
March/April 2003 Cashing in the Rewards
Design win/win, performance-based compensation plans to boost sales efforts
May/June 2003 Hiring For Keeps
Employ the brightest and
the best with updated staff expectations.
May/June 2003 Retaining the Right Ones
Establish a culture in which your employees choose to stay
May/June 2003 Spelling It Out
Sample job descriptions and requirements for different bridal store positions
July/Aug 2003 Eliminate “Dread” from Performance Reviews
10 sound strategies to spruce up employee evaluations
Sept/Oct 2003 Bridging Generation Gaps
Close the chasm between you and younger staff members.
Sept/Oct 2003 Call In The Clowns
Develop your inner comedian to lead your staff with laughter.
Sept/Oct 2003 Help Yourself To These Timely Checklists
Use these forms to motivate staff
Sept/Oct 2003 Manager in the Middle
Ease the pull of opposing demands from storeowner and staff
Sept/Oct 2003 The Online Recruiting Advantage
Traditional methods less than successful?
Try the Web to improve your odds.
Sept/Oct 2003 Can Powerful Minds Think Alike?
Yes! Disagreement can be healthy when properly managed.
Sept/Oct 2003 Youth On Your Side
Geared toward Gen Y staffers, these tips inspire confidence, boost productivity.
Nov/Dec 2003 Holiday Bonus Bounty
Year’s end means more cheer with facts, advice and ideas on rewards.
March/April 2004 When Co-Workers Drag You Down
Negative employees can sap staff morale and productivity.
May/June 2004 Stop the Gossip
Head off hearsay and keep staff morale high.
May/June 2004 Say "Yes!" to Employee Input
Implement a feedback program that gives staffers a voice.
May/June 2004 May We Suggest a Suggestion Box?
Inspire employee and customer input using this long-standing feedback method.
July/August 2004 Benefits and the Bottom Line
How to Keep One From Biting the Heels of the Other.
July/August 2004 Summer Staff Training
Pump up service muscle with simple, yet effective exercises.
Sept/Oct 2004 Embrace the Challenges of Change
A positive experience is possible when introducing something new to business and staff.
Sept/Oct 2004 Recruit the Right Hires
Savvy interview skills make the process more manageable.
Sept/Oct 2004 When Friends Hire Friends
Laying down ground rules makes for fair employment practices.
Nov/Dec 2004 Women and Men in the Workplace
Avoid potential battles of the sexes by understanding differing communication styles.
Jan/Feb 2005 Communication Reminders for the Workplace
Keep in mind these quick, easy tips when you're relating with fellow employees of the same or opposite sex.
Jan/Feb 2005 Take a Chance on Teens
A proper hiring approach ensures these young workers' success.
March/April 2005 Perspectives From Bridal's Youth
Industry voices relate fresh industry viewpoints and passion for their work.
March/April 2005 Solo vs. Team Selling
Consider the pros and cons, and decide the best strategy for you.
March/April 2005 Put Teamwork to the Test
Try these simple, fun exercises and create staff solidarity.
May/June 2005 Planning Tips for Summer R&R
Schedule your employees' vacations with a fair, flexible policy.



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Style Trends: Periodic forecasts of bridal apparel
Issue date Headline
March / April 1998 Style Forcast from WeddingBells
March / April 1998 Style Forecast from Today's Bride
March / April 1998 Style forecast from Modern Bride
March / April 1998 Style forecast from Elegant Bride
March / April 1998 Style forecast from Bride’s
March / April 1998 Style forecast by Bridal Guide
March / April 1998 Fall Market Trends/ Carry-Overs
July / August 98 The best of European style on display at Harrogate Bridal Show
Sept / Oct 1998 Bridal Trends for Spring '99 ... and Beyond
Sept/Oct 1999 Spring 2000: Beauty for Every Body
Nov/Dec 2000 Peering Down the Aisle:
Fashion trends for the bride and groom in 2001.
Nov/Dec 2000 Fashion for 2001
Charting Out a Season.
Sept/Oct 2001 Reflections of Ready-to-Wear
Bridal takes its cue from ready-to-wear, who take direction from movies, award programs and the tabloids.
March/April 2002 Bridal's Fashion Forecast
Fashion students, from prestigious design schools, share thoughts on the trade
Sept/Oct 2002 From Bridal's Past to Present
Contemporary designers capture influences from yesteryear to set trends for today
July/Aug 2003 Inspiring the Upscale Sale: Part Two
Invoke passion when pursuing the upscale market
Nov/Dec 2003 The Style For Spring
An outpouring of diverse, chic trends promises fun in 2004.
Nov/Dec 2004 Designer Q&A
Leading bridal-fashion designers divulge details on fashion and buying trends for Spring '05.
Nov/Dec 2004 Fashion Movements, Spring 2005
Broader than mere trends, these fashions and influences should inspire your buys.


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Store Profiles: 16 years of some of the best stores in North America
Issue date Headline
Oct/Nov 1990 Brides & Proms Wedding and Party Center
A roller coaster of exhilaration, frustration and success.
Jan/Feb 1991 The Proper Setting
Creative video pulls in shoppers and builds store image
March / April 1991 The "Nordstrom's of Bridal"
Chic Parisien confronts transshippers, discounters, and increased competition...and comes out with a sound reputation and strong sales .
May/June 1991 The Bridal Shoppe
A Success Built On Doing It Her Way.
July/Aug 1991 Patsy's Bridal
Turning Adversity into an Advantage.
Sept/Oct 1991 House of Broel:
"A Retailer of Style and Elegance"
March/April 1992 Simon's Bridal Shoppe
A store large enough to require a tour guide.
May/June 1992 Al's Formal Wear
Offering it all...and doing it right for 35 years.
July/August 1992 Madeleine's Daughter/Black Tie Formal Wear
Janice Wood's battle secrets: evaluate, plan, react and adapt...and know your customer.
Jan/Feb 1993 Tis The Season
A family operation eager for the unusual challenges of bridal.
March/April 1993 Azteca Plaza
This elegant, 43,500 square-foot, full-service wedding center offers just about everything for the bride, with a very personalized,m family approach.
December 1993 Yolanda's:
Where Dreams Become Reality.
May/June 1996 The Royal Treatment
Attention to detail is hallmark of Bridal Castle/Tuxedo Palace.
July/August 1996 A Wedding Showcase
This Denver-based store offers distinct appeal for different customers.
Sept/Oct 1996 Hannelore’s Bridal Boutique
This Virginia retailer caters to the sophisticated bride.
May/June 1997 Mockingbird Bridal:
This highly organized Dallas shop makes its mark with a huge selection of gowns and a high number of dress sales.
May/June 1997 Full Impact!
No matter how small your retail space or how tight your budget, there are ways to make your stock stand out.
July/Aug 1997 Jay West
This Jersey store satisfies shoppers from a hundred-plus East Coast high schools.
Sept/Oct 1997 Doreen Leaf Designs:
A Tailor-Made Success.
March / April 1998 Adrienne's:
A true Victorian showplace welcomes 1990s brides.
May/June 1998 Lynette's Bridal and Formal:
A Unique Customer; A Smart Approach to Serve Her.
July / August 1998 Elaine's House of Brides
Success comes from focus –– and farming out distracting duties.
Sept / Oct 1998 Bridal Warehouse
Service, quality and efficiency hang side by side at these four off-the-rack operations.
Nov/Dec 1998 Deborah’s Bridal Center:
This successful business was built on retailing know-how and a desire for ownership.
Jan/Feb 1999 Patricia South –– The Bride's Choice
Storybook endings are the norm at this bridal shop and wedding center.
March/April 1999 A Formal Affair:
Merchandise and Moments Beyond the Usual.
May/June 1999 Marry & Tux Shoppe
The family business serves a diverse market in New Hampshire.
July/Aug 1999 Irena Bridal
This Illinois business scaled down to keep in touch with its brides.
Sept/Oct 1999 Store Profile Updates
A look back on ten years of store profiles.
Nov/Dec 1999 Elizabeth’s Bridal Manor
Small, elegant shop treats brides like royalty.
Jan / Feb 00 Special Days of Modesto
March/April 2000 Brisch’s Bridal Shop:
A commitment to excellence for 40 years.
May/June 2000 Hawaiian Wedding
Bridal Emporium is happy marriage of two successful stores.
July/Aug 2000 The Bridal Portfolio
Texas store is destination for sophisticated brides.
Sept/Oct 2000 Bridal and Formal of Cincinnati
A family-steered success.
Nov/Dec 2000 A Bridal Trousseau
Not your typical bridal salon.
Jan/Feb 2001 Formalities
A young Florida retailer creates its own, elegant niche.
March/April 2001 Southern Bride
Elegant atmosphere and professional organization are store's trademarks.
May/June 2001 Alvin's Bride
Owner Deb Woolley took a risk, bought a store, and started down a "road less travelled."
July/Aug 2001 Minton’s Bridals & Formals
A Southern store for all seasons and every occasion
Sept/Oct 2001 The Wedding Tree
Midwestern retailer focuses on bride’s wish list
Nov/Dec 2001 The Masonville Mercantile and Wedding Emporium
A golden nugget discovered in the Colorado hills
March/April 2002 Wishing Well Bridal
This Rhode Island shops showcases the essence of a family business
May/June 2002 The Perfect Dress
A fashion forward Salt Lake City boutique caters to the needs of Utah brides
July/Aug 2002 Karen Eagle
Expanding, evolving in style
Sept/Oct 2002 Low's Bridal and Formal
Modern day success of historical proportions
Jan/Feb 2003 Lili Bridal & Formals
Devotion to community and customer service contribute to quality bridal business
March/April 2003 Impressions
Seven principles, seven designers make for a wonder of a bridal boutique
May/June 2003 Wolsfelt’s Victorian Bridal
Customers discover complete service
July/Aug 2003 Weddings by Debbie
A Texas establishment delivers professionals service
Sept/Oct 2003 Norman's: Icon of Excellence
A carefully crafted sales and product approach ensures store vitality.
Nov/Dec 2003 Mariella Creations: An Industrious Family Legacy
History and heritage define a retail culture, shape a business’ focus at Mariella Creations
Jan/Feb 2004 A Formals Experience
Nevada retailer presents her space to spotlight the bride.
March/April 2004 Bridal Gallery and Chapel:
A Complete Wedding Destination
Tennessee store accommodates community needs, providing full service and more.
May/June 2004 A Retail Vision Achieved
Calgary's The Bridal Centre reflects dedication to business development and success.
July/August 2004 Legends: A Magical Retail Kingdom
Georgia prom & pageant storeowner scripts a theatrical experience for shoppers.
Sept/Oct 2004 Nolte’s Bridal: A Second Chance in Bridal
A tragedy and its lessons reveal the worthiness of both a store and its owner.
Nov/Dec 2004 Laura’s Bridal: Traditional History, Contemporary Store
A Michigan store reflects its newest owner's formula for carving a savvy niche.
Jan/Feb 2005 Big Store, Big City
Très Fabu Bridal: A French-inspired store offers fresh fun and bridal goods to Pacific-northwest brides.
March/April 2005 Proven and Refined: Bridal Boutique of Baton Rouge
A Louisiana store thrives after decades of challenge and change.
May/June 2005 Volle’s Bridal Boutique: A "Chicagoland" Bridal Legacy
Honor, respect and creativity shape a retailer's lifelong bridal career.


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Store Management: From window displays to follow up service
Issue date Headline

Assertiveness
It’s amazing what you get when you ask!

Travel Smarts
How to save time and spare headaches at market.

Discounting Chart
The dramatic effects of dropping your price.
April/May 1990 A Fresh Look
If you’re planning on remodeling, expanding or moving, step back and take a look at your current decor.
April/May 1990 Aches and Pains of Market
Dealing effectively with the stress of Market trips
April/May 1990 Creative Sewing
A new department to cover workroom details
April/May 1990 Retailing in the ‘90s: Which way to turn
There is a way out of increased competition, sophisticated consumers and tough times.
Aug/Sept 1990 Getting Out From Under Overhead
The first step is to get a better idea of what it is.
Oct/Nov 1990 The Rap about Reps
In the melodrama of bridal retailing,
they play center stage
Jan/Feb 1991 BMAA Convention Provides
Key Insights into Bridal Retailing
Jan/Feb 1991 The Manager's Manifesto...
16 key points to build your style and success
as store owner or manager.
March / April 1991 Steering beyond the price war battle...and surviving
Succeed against discounting practises with a specific strategy.
March / April 1991 The Gulf War
What impact has it had on the way bridal retailers conduct business?
July/Aug 1991 The Alteration Department:
Profit center or nightmare?
Sept/Oct 1991 Test Your Telephone Etiquette
One of the most important customer contacts is via the phone.
Sept/Oct 1991 Window Displays That Take Center Stage
Are your store windows receiving ovations from the crowd?
Sept/Oct 1991 Winning Their Hearts and Minds
To develop a positive image, or battle a negative one, get outside your store.
Sept/Oct 1991 Customer Service that Packs a Punch
Impeccable customer service demands more than just lip service
Sept/Oct 1991 The Best Way To Handle Complaints...
Accept the challenge and minimize the damage
March/April 1992 Unlocking your Store’s Potential
Know when and how to add new lines
May/June 1992 How to cultivate your bridal/formal wear business
Tips from Al's Formal Wear
July/August 1992 "No Frills" Shopping:
Warehouse operations take many different forms
July/August 1992 Discount Approach to Pricing
Is discounting always a dirty word?
July/August 1992 The Difficulties of Bridal
Observations from the men’s formal wear perspective
July/August 1992 A $32 billion industry?
What percentage is actually bridal industry related?
March/April 1993 A Fast Nickel Versus a Slow Dime
The Markdown Dilemma
March/April 1993 What Happens If I Discount This Gown?
Pricing chart
March/April 1993 In Store Displays That Sell
Provide information and excitement to attract attention and to establish the right sales climate.
March/April 1993 Controlling Overhead
Keeping track of expenses provides valauable data for business planning.
December 1993 Looking Ahead
You can avoid costly road hazards in 1994 by reviewing now and planning the direction of your trip.
March/April 1996 How Do You Prepare for Market?
Survey of retailers.
May/June 1996 Is It Time To Get Out??
Tired of the business? Looking to sell or looking for a change?
May/June 1996 Sales Forecasting: Part Art, Part Science
The most important forecastfor your business is the thoughtful sales forecast.
July/August 1996 Freshening up your store
major overhauls don't come cheap. But there are things you can do to without breaking the bank .
July/August 1996 Running a Successful Meeting
A pop quiz can be a powerful tool to evaluate, motivate and stimulate your staff.
Sept/Oct 1996 Playing on the Web
Manufacturers and retailers are exploring the Internet...but does it make sense for bridal?
Sept/Oct 1996 Sales staff compensation reflects how they perform
Commission, sales games and spiffs are effective ways of motivating employees.
Sept/Oct 1996 The emotional bride
Retailer survival guide for working with the bride.
Sept/Oct 1996 Help Wanted Ads
Can your Help Wanted ads actually hurt you?
Sept/Oct 1996 Raiding a competitor’s staff
Knowing exactly what your objectives are can keep you out of court.
Sept/Oct 1996 The Numbers Game
The latest in marriage demographics.
Sept/Oct 1996 Making the Most of Your Market Efforts
Get more from your next trade show with the right "people skills".
Sept/Oct 1996 Understanding Your Bank
Be prepared by understanding how your banker looks at your material.
May/June 1997 Where Did “We Do” Go Wrong?
Upscale bridal stores fails...miserably.
May/June 1997 Full Impact!
No matter how small your retail space or how tight your budget, there are ways to make your stock stand out.
May/June 1997 better decisions with a little help from academia
The best choices come after consideration of 10 common "Decision Traps"
May/June 1997 Strategies for Stretching Your Time and Buying Budget
Part I: Buying Services
May/June 1997 On The Road Again:
Reps Are A Valuable Resource
July/Aug 1997 If The Dress Fits ... And What To Do If It Doesn't!
Retailers share tips from their alterations departments –– and vendors tell what they can do to help.
July/Aug 1997 A Partial Guide To Custom Changes
The following companies offer extra services above and beyond length
July/Aug 1997 10 IRS Publications Every Business Owner Should Read
Low cost, useful information that will help you run your business better from the IRS
Sept/Oct 1997 Complaints:
You can’t make bad reviews go away, but you can minimize the damage.
Sept/Oct 1997 Smile, You’re in the Bridal Business!
A sampling of what has made you laugh out loud, or simply smile in appreciation, during the last few weeks
Sept/Oct 1997 Make More Money With Bridal Zingers
Key ideas that can control costs and increase volume, thus driving profits higher.
Sept/Oct 1997 "Breaking Out of The Box:"
A Task For The 21st Century
Sept/Oct 1997 Building and Borrowing:
Keys to Planning An Expansion and Financing It
Sept/Oct 1997 Rising Waters Sinks Bridal Sales
One North Dakota town and store deals with natural disaster.
Sept/Oct 1997 Tips for Keeping Costs Down
Anything you do to reduce expenses will put more spendable cash into your pocket.
March / April 1998 Staging your store for success
Bridal retailing has become a high-stakes chess game where strategic moves are paramount
March / April 1998 A Bridal 'Snapshot'
Wondering what other stores are thinking? 22 retailers offer a glimpse of attitudes across the country.
March / April 1998 Heavy Competition?
Nimble moves can keep the warehouse operations in check.
March / April 1998 Undefined Market?
Targeting a niche can strengthen your position.
March / April 1998 An Internet Check Up
Retailers should develop on-line plans. What stands in their way and what advice can carry them forward?
March / April 1998 Ready to Reveal?
Take Open Book Management from theory to practice
May/June 1998 ABC Bridals 1997 Income Statement
Sample income statement
July / August 1998 Stop Dreaming; Start Planning!
You'll enjoy the business more when goals direct your daily actions.
Sept / Oct 1998 Dealing With The Doldrums
Make the best use of your resources –– staff and facilities –– when business is slow
Sept / Oct 1998 Teen Buying Power
What kind of consumer is today’s teen?
Sept / Oct 1998 Throw out the rotten fruit!
Fresh inventory is vital to business. Extra stock can stink up your store just like aging apples.
Sept / Oct 1998 Knee-deep in wedding whites?
Take heart, you can bounce back from overstocking.
Nov/Dec 1998 BRANDING YOUR BRIDAL SHOP: Part 1
The first in a year-long series exploring the concept of BRANDING, and it application to bridal retail
Jan/Feb 1999 Health Boosters to Ward Off Retail Pneumonia
Our prognosis isn't bleak, but it is a "head's up" for inefficient operations everywhere.
Jan/Feb 1999 A VOWS' Q & A With Markets
Each venue explains its uniqueness and benefits
Jan/Feb 1999 Full Service at Full Value
Small things given away total big problems for the bottom line. Charge for the services you provide.
Jan/Feb 1999 Defining the Brand: Part 2
Use our guidelines and move three steps closer to household name
Jan/Feb 1999 Determining Your Store’s Average Costs Per Hour
What does it cost you to service that customer?
Jan/Feb 1999 Prepare for Market by Framing a Fashion Tale
Each season is a story you tell to brides.
March/April 1999 Two Minute Vacations
Reduce the stress of hectic schedules with these simple mental and physical exercises.
March/April 1999 Your Speed Ahead!
Retailers hesitant to engage the Internet have had good reason. Here are tips for going on-line at your own pace.
March/April 1999 Branding Your Bridal Store: Part 3
A consistent brand message creates the ultimate shopping experience
March/April 1999 Meeting the Millennium
With a little preparation, you can usher in the year 2000 with ease instead of apprehension.
July/Aug 1999 Excitement In Hand...
Direct mail is a natural for bridal. It's cheap, flexible, easy to customize...and it's back in business!
July/Aug 1999 Success Within Grasp
The best direct mail campaigns avoid seven common mistakes. Learn what they are, and how your mailers can lead to bigger returns.
July/Aug 1999 Branding Your Bridal Store: Part 4
COMMUNICATING THE BRAND
Sept/Oct 1999 Finding One's Work
Long-Range Planning for Business Success
Sept/Oct 1999 What are you building?
A series of articles poses questions and offers points of reflection for different business-building goals.
Sept/Oct 1999 A Family Portrait
Planning Smoothes Transitions in Multi-Generational Family Businesses
Sept/Oct 1999 Alteration Departments: Still an Important Service
Solidify long-term relationships with a customer, her family and her friends by customizing her garment
Sept/Oct 1999 Branding Your Bridal Store: Part 5
Planting the Brand
Sept/Oct 1999 The Latest in Sales Management Books
These resources offer encouragement, inspiration and perspective
Nov/Dec 1999 Bridal in Department Stores
Competitive lessons and common ground among retailers large and small
Nov/Dec 1999 Branding Your Bridal Store: Part 6
Evaluating the brand
Nov/Dec 1999 Profiles in Branding
A fully-integrated branding approach can revive and grow sales, and address difficult transitions
Jan/Feb 2000 A Measure of the Business
Informal reader survey reveals state of the industry.
Jan/Feb 2000 Product Line Performance
Evaluating merchandise –– and taking action –– is key to retail success.
Jan/Feb 2000 Number Crunching for the Late '90s
A statistics update from the U.S. Census Bureau.
Jan/Feb 2000 Retailers Respond to 2000....
With cautious optimism, bridal shops loosen the purse strings and look forward to better days.
March/April 2000 7 Smart Management Tactics
The right management moves for uncertain times
March/April 2000 Battling Information Overload
Manage the information you know is out there, that you should be receiving, so that your business benefits
March/April 2000 Spare Time??
When do you get any? What do you do in yours? And what are some hobbies for time-pressed shop owners?
March/April 2000 Models of Retailing
Research on changing business models as they apply to both your roles in this business –– as a seller and a buyer
May/June 2000 It’s Time to Play “Attitude Check”
Today’s subject: the Internet
July/Aug 2000 Getting the Most from Market...
The right tools are everything.
July/Aug 2000 7 Trade Show Savvy Steps for Vendors
How vendors can better work show exhibits.
July/Aug 2000 You Mean Cost Reduction is Not Price Reduction?
Knowing the difference could save a sale
July/Aug 2000 Bridal Bartering
The time-tested exchange of goods and services has been updated for modern business.
July/Aug 2000 A Market Countdown Checklist
Plan your market trip months in advance with this handy guide
July/Aug 2000 Getting the Most from Market...
The right tools are everything.
Sept/Oct 2000 Product Placement:
Sell more goods that make you the most money with contribution margin and breakeven analysis
Sept/Oct 2000 The Secrets of Business Telephone Success
In a fast pace business world, consumers want their needs understood on their time table, not ours.
Sept/Oct 2000 Smart, Sassy, Friendly or Classy?
Dress your staff and store to enhance your image.
Sept/Oct 2000 What To Do When The Order Arrives Wrong
The first step is determining exactly what's wrong. Who is at fault is clearly secondary
Sept/Oct 2000 Ten Reasons To Stay in Retail:
Selling points at which well-defined, well-run independent businesses have the competitive advantage.
Sept/Oct 2000 Pyramids, Paradigms and Productivity
Understanding that your business is more than a thing
Sept/Oct 2000 Financial Planning Advice for Work and Home
Take control of your business finances
Sept/Oct 2000 Let Your Values be Your Guide...
A new way to plan for the future.
Sept/Oct 2000 Nontraditional Brides
Unusual weddings; understandable needs.
Sept/Oct 2000 Maternal Insights
A look at two books written from the mother's point of view.
Nov/Dec 2000 Growing Pains:
Expansion comes with difficult questions, and it demands the same attention to detail as a start-up.
Jan/Feb 2001 Thinking Smaller:
You can grow a business while scaling down your store.
Jan/Feb 2001 When It’s Time to Leave
Leave with more, be it experience, skills, contacts or capital, than you brought in
Jan/Feb 2001 Gauging the Entrepreneurial Outlook
This grade-yourself checklist shows how personal inclinations influence business reactions to change.
March/April 2001 A Full Service Glossary
Definitions of commonly used words in bridal retail
March/April 2001 Top 10 Time Wasters
Thoughts and practical ideas to help you put time back on your side.
May/June 2001 The 3 Ms of Financial Control:
Measure, Monitor & Manage: The vital signs of your retail business
May/June 2001 The Bridal Shop of the Future
Retailers share their forecasts for what the future of bridal retail will look like
May/June 2001 Technology 101: Building On Basics
“Tech support” to improve business and cut costs
May/June 2001 Time for a Second Opinion?
Business consultants examine store health and write prescriptions for ailing operations
July/Aug 2001 A Sticky Summer Issue:
What to do with Shopper's Kids?
Sept/Oct 2001 The Good Fight:
How families in conflict can maintain healthy businesses and hearty relationships.
Sept/Oct 2001 Bridal Bloodlines
Businesses flourish with family ties.
Sept/Oct 2001 Listen ... Talk ... and Plan:
Planning for succession of a family business
Sept/Oct 2001 Changes Impact the Retail Road ...
It may well be time to push price points higher in response.
Sept/Oct 2001 Retirement Ready
When the time comes to retire, will you and your business be prepared?
Sept/Oct 2001 Sensory Sensibility
Turn your attention to bridal store ambiance to create a true shopping experience
Sept/Oct 2001 Looking At The Numbers
A marriage statistics update from the U.S. Census Bureau
Sept/Oct 2001 What's Your Sign?
Explore the source of sensational store signs, and how to give them impact
Nov/Dec 2001 Close to the Heart
After the 9/11 tragedy ... a look at community and commitment.
March/April 2002 Answering the Call
Use customer feedback to improve service and boost your business
March/April 2002 Paper Trails of Self Preservation
Protect yourself and reputation with thorough sales contracts and agreements
March/April 2002 Considering the Hometown Advantage
A backyard approach to thinking beyond "big box" encroachment.
March/April 2002 Rx for Health Insurance Costs
Consultants offer suggestons to ease your managed care cost concerns
March/April 2002 Assessing Alterations
Practitioners of sewing and alterations offer their insights into the “state of the industry”
May/June 2002 Bouncing Back
Give your store that overdue “face lift” in the face of an evolving economy
May/June 2002 Salt Lake Spirit
Bridal takes the gold as Olympic fever takes hold
Sept/Oct 2002 Dressing "Up" Your Dressing Room
Tips for decor and design of dressing rooms, emphasizing space and style
Sept/Oct Net Results
Check out these retailer Web sites for hot tips on building your own
Jan/Feb 2003 Gettin’ Down and Dirty... Out
Simple “solutions” for removing stains, spots and dirt from your samples
Jan/Feb 2003 Manage Those Missed Appointments
There are ways to prevent no-shows, and to handle late appointment
Jan/Feb 2003 Pushing Ahead Despite the Challenges
The International Bridal Manufacturers Association.
Jan/Feb 2003 United Mission, United Vision
The Association of Bridal Retailers
March/April 2003 It’s All in the Details
Bridal Guide’s survey results offer insights into today’s bride
March/April 2003 Learning the Language of Color
When designing your store, understand how color impacts your shoppers
March/April 2003 To “B” or Not to “B?”
Build your bustling understanding to more effectively serve and sell gowns
March/April 2003 Limited by Your “Tunnel Vision?”
With a narrow focus, you can miss what’s happening outside that limited field of view
March/April 2003 Ten Tips for Taming Time
Manage your precious minutes with expert strategies and solutions
March/April 2003 Rebuilding the Code
Concerns about today’s ethics give rise to better business practices
March/April 2003 Perspectives and Possibilities
The Conde Nast Bridal Group shares insights from its latest brides consumer survey
March/April 2003 Building a Yellow Pages Ad
Though simple, follow key guidelines to increase your ad’s impact
March/April 03 When Good Lines Go Bad
Underperforming or bland merchandise must be dealt with swiftly, especially in a slow economy
May/June 2003 It Could Happen to You
Are you prepared for possible natural disaster?
May/June 2003 The Upscale Opportunity
Part one of a series exploring the upscale, luxury market
July/Aug 2003 Two to Tango
Working full time with your partner and marrige mate
July/Aug 2003 Search and Excavation
Top Prom web sites worthy of retailer review
Sept/Oct 2003 Dealing With Damaged Goods
Responding promptly, rationally with your vendors is often the key.
Sept/Oct 2003 Finding The Money
How to finance your business growth in a sluggish market.
Sept/Oct 2003 The Myth of The Bottom Line
A lesson in profit deciphers the truth behind common misunderstandings.
Sept/Oct 2003 Shuffling The Cards
Lower fees, less hassles make accepting debit cards worth considering.
Sept/Oct 2003 Winning The Upscale Game
Dominate the court with this step-by-step approach to beating the competition.
Sept/Oct 2003 Networking at Market
Conversations and connections make for a well-charted trip.
Nov/Dec 2003 Breaking Through Bridal Profit Barriers
Avoid the “markdown mode,” using positive, proactive solutions.
Nov/Dec 2003 Figuring The Financial Focus
A Profit & Loss review defends the need for “keystone-plus.”
Nov/Dec 2003 Maximize Minimal Space
Build a powerful presentation through these space-enhancing strategies.
Jan/Feb 2004 From Drab to Fab
Change your store’s image with a few new display and merchandising additions.
Jan/Feb 2004 Online Chatter Control
What can you do when on line chat hurts your store?

Jan/Feb 2004 Playing To Win
Incorporate marketing strategies for a competitive edge in a crowded marketplace
Jan/Feb 2004 Resolve to Be Better
Keep these four simple resolutions to reshape your year.